“I first heard of COPD when I was diagnosed, and I was devastated,” said Winwood. “I wish I understood that this wasn’t a death sentence, and it doesn’t mean you have to give up the things you love. With the support of my wife and family, I vowed that I wouldn’t allow this disease to take control of my life.”
This is Philips third consecutive year leading initiatives on World COPD Day to raise awareness for the debilitating disease. In 2015, the stage was set with the Breathless Choir. In 2016, Philips asked the world to #BreatheBoldly through a straw to show empathy for those living with COPD. But awareness and education are just some of the ways Philips is helping people breathe easier worldwide. Philips offers patient-inspired COPD and respiratory disease management solutions that support each stage of the health continuum – from healthy living, through diagnosis, treatment and homecare – all while empowering consumers to live the active lifestyle they desire. The wide variety of Philips therapy solutions for COPD patients include OptiChamber Diamond spacer, InnoSpire Go next-generation portable mesh nebulizer that provide fast and efficient aerosol drug delivery, SimplyGo Mini lightweight portable oxygen concentrator, DreamStation Advanced Therapies, and Trilogy hospital-to-home ventilators. DreamStation and Trilogy now connect patients, payers, providers and physicians via Care Orchestrator, turning medical-grade data in to actionable information.
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For more information about Russell’s story, Philips COPD solutions, or to help spread the message in support of COPD patients worldwide, please visit Philips.com/WorldCOPDDay. For every share these videos receive, Philips will donate $1 to further globalize the impact of The COPD Foundation. By donating to The COPD Foundation, Philips will help extend the organization’s ability to educate, engage and empower patients, providers and physicians all over the world. Visit Philips.com/WorldCOPDDay or follow the World COPD Day 2017 conversation on Twitter: @PhilipsHealth and @PhilipsResp.
1 Global Initiative for Chronic Obstructive Lung Disease. 2017. Retrieved from: http://goldcopd.org/gold-2017-global-strategy-diagnosis-management-prevention-copd
2 COPD Foundation, COPD Uncovered Report. 2011. Retrieved from: https://www.copdfoundation.org/pdfs/copd-uncovered-report-2011.pdf
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 73,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
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