The big OEMs were actually asked - as every year - about their single most important product highlight — you will find them in the next paragraphs — but I am of course aware that depending on who you ask from Philips/Siemens/ Canon(Toshiba)/GE you will get different answers, eg the MRI product manager will see the most important innovation in MRI. For that reason I tried to stay with the corporate or sales management. And of course — even though they do have very similarly specified products — every OEM is better than the others. Surprise, surprise! I will list some of these, but my personal opinion is that there was nothing groundbreaking, disruptive or game-changing — but decide and judge for yourself.
It was the last RSNA with Toshiba being present with their own name ... from January on they will be Canon Medical. I also worked for Toshiba as MRI Systems Engineer early in my career (1990–1992 in San Francisco) and am a little sad ... but hey at least they won in their last year the price for the largest RSNA booth beating all the other OEMs.
OEM Booth Designs
Ad Statistics
Times Displayed: 113248
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I actually checked my report from last year and dug out the pictures. No or very little changes this year. I think that most of them recycled their booth ... nothing wrong with that ... they all still looked good. I was missing the fancy look-through screens though ... don’t know what happened to them. Some impressions are shown in the enclosed pictures above. Look at the right one from BAYER — the dropping logo is water!
I would say that Orange/Red - on average - was the most dominant color followed by Blue. Again, not very scientific and very subjective.
Ever heard of and know what CHANGE Healthare is all about? Completely new to me with a large booth. There were several relatively generous booth layouts of companies that were new to me ... actually surprising for someone like me who reads just about every blog on radiology / imaging related business news.
Which brings me to mention DOTMED ... I am on their editorial advisory board for many years now and every RSNA Monday they have a breakfast meeting with the newest “radiology predictions” for the coming year from their President Phil Jacobus. Check out their online business news and you will be able to read them yourself - very much in line with mine.
