Dubai, United Arab Emirates - Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced that it is participating in this year’s Arab Health Exhibition and Congress (29 Jan – 1 Feb, 2018), where it will be showcasing its broad portfolio of smart digital platforms and intelligent solutions to help address the region’s biggest healthcare challenges.

“We are connecting people, technology and data throughout the entire health continuum, with the aim of keeping populations healthy and supporting care professionals to provide the right care, in the right place, at the right time,” said Ozlem Fidanci, Philips CEO Middle East and Turkey. “The connected technologies and AI-driven solutions we are featuring at this year’s Arab Health, covering diagnosis and personalized treatment, prevention and healthy living, and care at home, help to enable seamless care, improving outcomes and patient and staff experiences.”
We are connecting people, technology and data throughout the entire health continuum, with the aim of keeping populations healthy and supporting care professionals to provide the right care, in the right place, at the right time.
Ozlem Fidanci

Philips CEO Middle East and Turkey

Connected care solutions at Arab Health 2018
Throughout the Middle East, cardiovascular disease (CVD) continues to be the number one cause of death. To address CVD’s alarming mortality and morbidity rates, Philips has developed a holistic approach to personalized health and cardiovascular care. Via digital platforms that combine connected devices with powerful data analytics, Philips is giving consumers comprehensive data-driven insights into their health and access to professional expertise and advice.

Supporting clinicians with early diagnosis and personalized treatment
At this year’s Arab Health, Philips will reinforce its leadership in advanced solutions that deliver superior first-time-right diagnostics, greater imaging confidence, and enhanced decision-support through every step of the patient journey.

Azurion - Philips’ Azurion new generation image-guided therapy platform features a state-of-the-art ergonomic design with an easy-to-use intuitive user interface, enabling clinicians to swiftly and confidently perform a wide range of routine and complex procedures in the interventional lab. Azurion is part of Philips’ leading portfolio of integrated solutions comprising interventional imaging technologies and planning and navigation software combined with interventional devices - including catheters for diagnosis and therapy - plus a broad range of services, all aimed at helping clinicians to provide superior care at predictable costs.

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