AI for optimal cooperation between humans and machines
Another important concept is artificial intelligence (AI). The long-held fear concerning AI, namely the suspicion that doctors and healthcare staff would be replaced by learning, automated working systems and robots in the future, has long been refuted. With their innovations, MEDICA exhibitors are proving that this fear is unfounded. Instead of replacing workers, these modern working methods are best described instead as “advanced intelligence”. Here, humans and machines work hand in hand to ensure that the best of both worlds is merged together. Examples of this are seen in diagnostic imaging. Here, AI ensures that the radiation zone in CT scans can be delimited optimally, or that data recorded in MRI or CT systems can be pre-analyzed before the actual findings are determined by the radiologist, no matter whether the subject studied is a fracture, tumor or an infection point. AI acts similarly in fully automated calculation of care cases, which means that the human workforce can concentrate primarily on following up abnormalities and more complex cases.
MEDICA START-UP PARK – A platform for creatives
The premiere of the MEDICA START-UP PARK in 2017 was very successful and this new platform for the creative start-up scene has now been made a firm fixture in MEDICA’s program. In Hall 15, young companies can present their ideas, primarily those for the digital health sector, and meet potential business partners. Magnosco from Berlin will be among the participants this year. The development team will present an application for early detection of skin cancer which uses a combination of laser technology and artificial intelligence. NUVOAIR from Stockholm has also registered for the MEDICA START-UP PARK in order to introduce their Air Smart Spirometer. Last year, they laid excellent foundations at MEDICA by participating in the MEDICA App COMPETITION and winning second place. The “Air Smart Spirometer” enables lung capacity to be measured easily at home by asthmatic or COPD patients, using a combination of hardware and an app.
Current topics in medical practices
Following its premiere in 2017, the MEDICA ACADEMY will be held again this year, as a certified further education event for physicians from various medical fields. In addition to practical courses on devices (e.g. ultrasound) and updates on general medical diagnostics and therapeutic issues, digital topics will also be on the program, in form of best practices for telemedicine.
