From the July 2018 issue of HealthCare Business News magazine

While quoting activity is lower than with other technologies, bone densitometry remains a stable segment of the women’s health market. Bone density testing is still highly recommended for many women at risk for fracture, which can be increased by factors such as by age, osteoporosis, weight, and other lifestyle risks, such as smoking and alcohol consumption. Hologic and GE Healthcare are the two active vendors in the bone densitometer market, and competition between the two has remained neck and neck over the past several years. While the greater interest remains with fan-beam technology, a small portion of the market still looks to purchase peripheral scanners. In addition to Fracture Risk Assessment (FRAX), bone density systems can also perform health screenings such as metabolic DEXA scan for body composition. Customers typically choose a bone density system based on their familiarity with either GE Healthcare or Hologic, and their ability to bundle their purchase with other equipment for steeper discounting.

Pricing for women’s health systems can vary based on several factors, including configuration, promotional offers, multi-system purchases, and bundling scenarios.

2D Mammography
Low: $191,000
High: $320,000
3D Mammography
Low: $348,000
High:$482,000
Breast Biopsy 3D Prone
Low: $220,000
High: $308,000
Breast Biopsy 2D Add-on
Low: $73,000
High: $86,000
Full Body Axial Bone Densitometer
Low: $54,000
High: 93,000
Peripheral Bone Densitometer
Low: $10,000
High: $25,000
Digital Specimen Radiography – Surgical
Low: $84,000
High: $137,000

(These numbers have been adjusted to exclude special deals, outliers, and unique circumstances.)

MD Buyline recommends a full-service agreement for mammography systems, including glassware and detector coverage, which can average from $40,000 to $50,000 per year. Bone density, biopsy, and specimen radiography systems can often be serviced in-house or with a less costly biomed first call agreement. This is a cost-saving alternative for those facilities with a strong biomed department.

About the author: Julie Johnson joined MD Buyline in 2008. She serves as an analyst, providing support to the clinical analysts and helping MD Buyline members make informed purchasing decisions. Ms. Johnson supports the teams for neurology, radiology, OR, linear accelerators, stereotactic radiosurgery, mammography systems, biopsy systems, radiographic systems, portable radiographic systems, fluoroscopy, and computed radiography capital equipment.


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