DOTmed 100 Spotlight -- RBEnterprise, Chestnut Hill, MA

CHESTNUT HILL, MASSACHUSETTS -- Although the saying goes: "Bigger is better," sometimes being smaller has its advantages. Diomid Bashkinov, President of RBEnterprise Inc., can think of a couple cases in which being smaller is beneficial, especially when it comes to medical equipment.


Customers who obtain ultrasound machines, CT scanners, or service from RBEnterprise say that, compared to the huge OEMs such as GE or Siemens, they are "nicer and we don't need to wait for service." The company strives to be more responsive to its customers and to make the process less complicated than it sometimes can be with the larger companies.

In addition, a smaller company like RBEnterprise can offer more individualized service. For example, sometimes a customer may only need to replace the power supply for a monitor. The way the larger companies work, they will try to sell the customer the whole monitor. RBEnterprise, however, takes the time to break down equipment for spare parts, and can offer customers the exact part they need.

Bashkinov also noted that organizations often pay more than they should when they use the larger companies. In comparison, he is often able to charge less, sometimes up to 30% less.

According to Bashkinov, another way that those looking for medical equipment can save money is by using the Internet: "Go right to the source." He recommends sites like DOTmed, where users can share information and find advice on how to reduce the cost of their equipment.

RBEnterprise Inc. has twelve years of experience in the medical equipment industry and currently brings in $1.5 million in sales. They focus on selling and servicing ultrasound machines and CT scanners, primarily for customers in Russia.

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