From the October 2019 issue of HealthCare Business News magazine


When there are many options for where to get an MR done, Avotec’s Bullwinkel believes patients will do research online to figure out which providers are getting positive reviews. “From a business point of view, being compassionate can be a competitive edge,” he said.

When patients are at ease, workflow is more seamless. They are less likely to move, which allows clinicians to complete the MR exams quickly and the images are higher quality.


“It eliminates the need for patients to be sedated with medication to perform the exam, enabling health care providers to complete more efficient, effective scans for both increased patient satisfaction and throughput, as well as clinical confidence,” said Jonathan Furuyama, managing director of the MR business unit at Canon.

If those aren’t enough reasons to take comfort in the MR seriously, the transition to value-based care is now making it so patient experience will affect your bottom line.
Under the Hospital Value-Based Purchasing Program of the Centers for Medicare and Medicaid Services, patient satisfaction makes up 30 percent of the measures of and payments for quality of care.
The Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey is what is used to determine the patient’s level of satisfaction. It presents discharged patients with 27 questions regarding their hospital stay, which could include an MR exam.

“Hospitals are starting to measure quality of care through the lens of patient experience and satisfaction,” said GE’s Mock. “I think it’s very important for a department to think along these lines, primarily because it can make the department a lot more efficient and improve workplace satisfaction.”

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