Joe Ross, Vice President of Marketing

Ross has worked for nearly 25 years in the medical device industry, holding senior leadership positions at both private and public companies. Most recently, he served as general manager of the spine division of Zimmer Biomet. Additional experience includes executive vice president of global marketing for LDR Spine through its successful initial public offering and sale to Zimmer Biomet. Previously, Ross also held sales and marketing positions of increasing responsibility with DePuy Spine, a Johnson and Johnson company. Ross earned a Bachelor of Business Administration from the University of Notre Dame and a Master of Management from Troy University.



Sean Finnerty, Area Vice President of Sales – East

Finnerty has worked for nearly 15 years in the medical device industry, holding senior sales leadership positions at both private and public companies. Prior to joining ControlRad, Finnerty was national sales manager at Cartiva, Inc., where he was responsible for the commercial launch of the first ever FDA-approved Synthetic Cartilage Implant for the treatment of great toe arthritis and was part of the leadership team that executed the acquisition by Wright Medical. Earlier in his career, Finnerty held sales leadership positions with Stryker, Carticept Medical, Inc, and Integra LifeSciences. He earned a Bachelor of Science degree from the United States Naval Academy and is a combat veteran.


Timothy Hein, Area Vice President of Sales – West

Hein has worked for more than 25 years in the medical device industry, holding senior sales leadership positions at both private and public companies. Before joining ControlRad, Hein was vice president of sales for Paradigm Spine until the company was acquired by RTI Surgical. Previously, he served as west area vice president of sales at LDR Spine and held sales leadership positions with Kyphon/Medtronic, Depuy Spine and Ethicon Endo-Surgery. He earned his bachelor’s degree from the United States Military Academy at West Point and Master of Business Administration from Pacific Lutheran University. He served as an active duty Army Officer for six years.


About ControlRad Trace
ControlRad Trace is the only technology that can be integrated into existing mobile C-arms to reduce radiation in any fluoroscopic imaging procedure. With its proprietary semi-transparent filter system, tablet and image processing technology, the ControlRad Trace solution can be retrofitted on existing C-arms, reducing the barrier to adopting the technology. The medical staff draws a region of interest (ROI) on the ControlRad tablet, which in real-time optimizes image quality in the ROI while reducing unnecessary radiation in the periphery.

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