by
Robert Garment, Executive Editor | October 24, 2007
Take a fishbowl to a trade show to catch more leads than ever before!
What's the catch? The Giveaway!
One proven way to attract distracted attendees at a trade show who are zooming by your booth is to run a "Win a Free (Hot Item Here!)" contest.
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It's simple. Just make a big poster telling people they can win a new Plasma TV, Set of Golf Clubs -- whatever you think is the best bait -- and all they have to do to have a chance to win is drop their business card off...in the fishbowl.
Depending on your prize budget and the size of the show, you can get hundreds of potential now leads that otherwise would have passed you by.
You often need to get approval from the trade show management, so be sure to ask in advance.
So give it try at your next show. You could reel in some real big fish!
See you at ASTRO 2007 and RSNA 2007
