Many of you may be going to the RSNA in Chicago at the end of the month. Or to other healthcare trade shows this year, and next.

I hope you have your "Action Plan" down in writing - otherwise you could have a lot of regrets when it's over.

An "Action Plan" is simply a list of priorities of booths to visit, seminars to attend, and people to see.


And with all you need to do, and the limited amount of time you have to do it, you're definitively going to need a plan or important goals could fall through the cracks.

Where to start? Check out your Trade Show's website. All the exhibitors are listed there - don't wait to find out who will be there when you first get to the show.

You also might want to think about...dinner! If you plan to take customers out, knowing where you might want to go, and even making reservations in advance, can really reduce the stress.

Write down "Why am I going to the show?" Your answer will help you focus on making the most of your time and money.

Part of your Action Plan should be look for good ideas, gimmicks, whatever, that other exhibitors are doing you can adopt and utilize next. If you see something hot but don't get the info you need about at the show, you're going to kick yourself when you get home. I did!