Due to the COVID-19 pandemic, MEDICA, the world-leading medical trade fair and COMPAMED, the international No. 1 trade fair for the medical manufacturing supply market, were for the first time be held entirely online as virtual.MEDICA and virtual.COMPAMED – and convinced with their high international participation. Despite a very short registration period, over 1,500 exhibitors from 63 nations took part, showcasing a wide variety of 18,300 products in their showrooms. They also presented live programs for the healthcare community in over 100 web sessions (with up to 300 participants at peak times). The healthcare community showed avid interest: Over 45,000 trade visitors (unique users) from 169 nations used the virtual offers and generated 405,000 page impressions. The proportion of international online visitors was 78%.
“These numbers confirm the prominent international position of MEDICA and COMPAMED. With their thematically diverse specialist program and the wide range of innovations presented by the exhibitors, they have given important impetus to the healthcare industry during the peak phase of the fight against the pandemic. Cross-country networking was strengthened. Just as important: the value of personal meetings was emphasized in many virtual contributions. We are all looking forward to meeting again in Düsseldorf in 2021, “stated Wolfram Diener, President and CEO of Messe Düsseldorf.
Exciting formats - many innovations
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The Conference Area of both events offered a comprehensive program consisting of 430 speakers and 360 individual program sessions and set the course for the laboratory medicine sector and the digitalization of care processes - both topics of particular importance in the context of pandemic management. Among the top speakers was Prof. Dr. Hendrik Streeck, who provided information on the current options for testing immunity against SARS CoV-2.
The finals of the 12th Healthcare Innovation World Cup (12th HWC) and the 9th MEDICA Start-up COMPETITION offered insights into digital health trends with pitch presentations of from starts-ups on the internet of medical things, health apps, diagnostics, robotics and artificial intelligence for the healthcare sector. Equal winners of the 12th HWC were: inContAlert (Germany/ non-invasive urinary bladder filling measurement), BeFC (France/ sustainable paper-based energy source for medical devices with low power consumption) and PKvitality (France/ blood glucose measurement via Smartwatch). Radiobotics from Denmark was the overall winner of the Start-up COMPETITION with an artificial intelligence based development for radiology which automatically detects arthritis.