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B. Braun unveils new data-driven program designed to improve patients' experience with intravenous therapies

Press releases may be edited for formatting or style | April 30, 2021 Business Affairs
BETHLEHEM, Pa. – April 29, 2021 – B. Braun Medical Inc. (B. Braun), a leader in infusion therapy and pain management, today unveiled Peripheral Advantage®, a new program that is designed to improve patients' experience with peripheral intravenous (IV) therapy. The comprehensive program combines clinical instruction, data-driven insights and advanced tools to empower nurses to achieve first-stick success and help prevent many of the complications associated with peripheral IV therapy.

Peripheral Advantage, which is now available to all hospitals nationwide, addresses a long tolerated, yet unacceptable reality: Although vascular access is the most common invasive procedure, most nurses are not provided with the training, techniques or tools they need to achieve first-stick success. Only 57% or less of nursing students receive any form of Peripheral Intravenous Catheter (PIVC) training.1 As a result, many patients endure multiple needle sticks or repeated IV insertions during treatment.

Research shows that PIVC restarts subject patients to discomfort, and most importantly introduce greater risk of infection and other complications, while also generating additional costs.2 With up to 69% of peripheral IV lines failing before treatment is completed,3 Peripheral Advantage is designed to decrease the number of PIVCs required to complete therapy.
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"No patient asks to be stuck more than once," said Stephanie Pitts, MSN, RN, CPN, VA-BC, Director, Strategy – Therapy Solutions & Programs at B. Braun. "All nurses know how upsetting it can be for patients when it's hard to find a vein or if IV lines must be replaced earlier than expected. We created Peripheral Advantage to provide the training and insights nurses need to break the cycle of repeated needle sticks and multiple IV insertions that are an avoidable aspect of the typical hospital stay."

Peripheral Advantage is designed to optimize clinical skills and product performance for better clinical outcomes. Real-word data is collected throughout the program to provide baseline and ongoing insights and analytics to healthcare leadership to help gauge the program's impact on areas including patient satisfaction, first stick success, IV catheter dwell time, and overall cost containment.

Additional components include:

Professional on-site clinical instruction: B. Braun's PIVC clinical experts provide nurses with an established curriculum of extensive training on the best techniques for peripheral IV insertions, maintenance and care to help improve their first stick placement, increase dwell time and decrease complications. Peripheral Advantage also includes an accredited online course for which participants can receive continuing education credits.

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