Center for Diagnostic Imaging relaunches as RAYUS Radiology
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| June 28, 2021
MINNEAPOLIS, June 28, 2021 /PRNewswire/ -- Center for Diagnostic Imaging (CDI), the nation's leading subspecialty practice for advanced diagnostic and interventional radiology, announced its rebranding as RAYUS Radiology, a major milestone in the company's 40-year history and indicator of its massive national growth and expansion plans.
The evolution of RAYUS Radiology is the result of a multi-faceted transformation of the quality-first healthcare provider that began after Wellspring Capital Management acquired the business in March 2019. RAYUS has over 400 aligned radiologists, including subspecialists and sophisticated best-in-class technology throughout its nationwide network.
The rollout of RAYUS Radiology will include a comprehensive rebrand across the United States, and the launch of the new "SHINE ON" marketing campaign, designed to challenge status quo in an industry where radiology is treated as an afterthought, not the first critical step in the diagnosis and proper treatment of disease.
"On the anniversary of our 40 years as a high-quality and leading radiology provider, we are at an inflection point that will set the stage for the next 40 years and beyond," said RAYUS Radiology Chief Executive Officer Kim Tzoumakas, who took the helm of the company in March. "Our transition to RAYUS Radiology and the 'SHINE ON' campaign highlights the brilliant people, practices, technology and services that already exist within our company. It also sets the stage for realizing our vision of becoming the premier radiology employer and partner in the industry, a pioneer in research and innovation and a relentless advocate for improving patient care. You could say we plan to shine a light."
RAYUS Radiology will expand its network through employment of radiologists across the country, providing an alternative focused on quality, provider-autonomy and strong back-office support systems.
"We have the ability to offer unique models that are a win-win for radiologists," Tzoumakas said. "Whether they want to remain independent or become an employee of our company, we have a staffing model that aligns with each physician and their specific need. We're excited to begin this new chapter as a company and brand."
As part of its national growth strategy, RAYUS Radiology is also completing acquisitions in key markets. This month, RAYUS Radiology closed on the acquisition of InHealth Imaging in Washington, which has three locations in the Puget Sound market. InHealth's three locations will continue with the same subspecialized radiologists, technologists and care teams, and offers a complementary footprint to RAYUS Radiology's 11 existing locations in the market.
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