What do you think is the cheapest type of advertising possible (and perhaps the most effective)?

And the answer is...Good publicity!

Can you create free publicity for your own business? No question about it. There are many different sites on the Internet that can teach you how to write a press release that you can find using a Google search. Many of these resources will also teach you how to get PR stories placed, which is half the battle.
You might also be able get yourself on local radio shows which are always looking for good healthcare-related content.

Some companies hire PR firms that do this for them and most are very good. If you also combine your PR campaign with a search engine marketing campaign you can really hit a home run. This is because some people, after seeing your publicity, will do a search on your company or about the product or service you discussed.

The next best thing to free publicity is effective, low-cost advertising itself. That's something you can do - if we can blow our own horn - right here on DOTmed.

Every text ad you run on DOTmed is targeted right at the people you want to reach, because you choose very product-specific pages in our equipment "for sale" categories where your ads will run. That means there's virtually no waste in your ad campaign budget. And you can advertise on DOTmed for as little as $55 a month.

Check out DOTmed.com/features/advertise.html to see how easy it is to create and run an ad. Doing that, coupled with good, free PR, is what we call a good "marketing mix" -- that is, a marketing program which reaches many people with multiple messages.