As the world's leading medical trade fair, MEDICA in Düsseldorf, Germany, annually offers innovations for the entire workflow of outpatient and inpatient healthcare. Among the more than 4,200 participating companies, MEDICA 2022 (November 14 - 17) will once again feature several hundred start-ups, for whom the event with its high level of internationality (more than 70% of visitors come from abroad - from around 150 nations) represents the gateway to the world and facilitates contacts across all continents.
One example is the MEDICA CONNECTED HEALTHCARE FORUM (in Hall 12), a special platform for young entrepreneurs. The most important issues of the four-day-program for the year 2022 are: Connected medical things, AI & big data, robotics, the health metaverse, the future of hospitals and care centers, health monitoring and diagnostics, mobile health, digital therapeutics and mental health. About a hundred chosen start-ups and scale-ups will present themselves on the forum stage during the MEDICA DISRUPT Sessions. The finals of the 11th MEDICA Start-Up COMPETITION and the “14th Healthcare Innovation World Cup” will be the highlights of the program.
The 11th MEDICA Start-up COMPETITION is looking for outstanding solutions for the healthcare industry ranging from health apps and new tools for the collection and AI-assisted analysis of healthcare data to robotic assistance systems and new approaches in diagnostics. By mid-September, hundreds of innovators had already submitted their applications to participate in the finals of the competition at MEDICA 2022. The 12 best finalists selected by a jury of experts will pitch for the grand prize on November 15 at 1:00 pm.
On November 14 at 1:00 pm, the finals for the “14th Healthcare Innovation World Cup” will start. There, another 12 selected finalists will pitch to win with their solutions for the “Internet of Medical Things” (IoMT). The spectrum of developments ranges from interconnected medical technological devices and wearable technologies to digital biomarkers, smart patches and intelligent implants.
What the metaverse will bring
The metaverse is going to be one of the important topics at the MEDICA CONNECTED HEALTHCARE FORUM. The new buzzword stands for a new digital reality which focusses on technologies like virtual reality (VR) and augmented reality (AR), the possibilities of processing big data in real time by artificial intelligence, and digital twins. This could lead to revolutionary changes in health care, both for monitoring health and treatments. This trend provides the focus for the content of a symposium, starting on November 16 at 12:00 pm. with Eva Garcia Ramos, CEO and co-founder of WIVI Vision, as the speaker. The start-up concentrates mostly on children and adolescents. Its products (including 3D visualization functionality) aim to improve healthcare in terms of assessing and treating vision problems. In Europe, approximately 30% of all children are affected by some form of visual impairment, but only some of these are adequately diagnosed and treated, according to the young company. 95 to 100% of these cases could be assessed and improve through the use of its special products and services.