For years, the internationally leading medical trade fair MEDICA in Düsseldorf, Germany, has also been the global leading event for start-ups seeking to enter the health sector. Among the more than 5,000 exhibiting companies at MEDICA 2023 and the concurrently held suppliers’ trade fair COMPAMED 2023 (November 13 – 16, 2023), there will again be several hundred young developer teams seeking business contacts for cooperation concerning funding, production, product approval, marketing or sales of their product ideas.
Many program highlights will specifically focus on the start-up scene and offer start-ups an ideal platform to present their innovative solutions and to do business with the international healthcare community. Examples include the 12th MEDICA Start-up Competition, the 15th Healthcare Innovation World Cup, the MEDICA START-UP PARK and around 100 other start-up participations in the MEDICA CONNECTED HEALTHCARE FORUM program.
For both the 12th MEDICA Start-up Competition and the 15th Healthcare Innovation World Cup, the registration process has already started. Interested start-ups can find information about the rules and options for participation in the competition on the program page of the MEDICA CONNECTED HEALTHCARE FORUM (https://www.medica.de/mchf2).
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At the MEDICA Start-up COMPETITION, the focus will be on the entire spectrum of innovations for the healthcare sector: from artificial intelligence (AI) and health apps to solutions for laboratory diagnostics and medical robotics. New this year will be the "Sustainability" category.
Previous year’s winning team continues to profit from global visibility
The Spanish start-up Idoven was the winning team in the 2022 competition and has profited immensely from participating in the event. The young company says it has developed a "cardiology-as-a-service" platform based on AI”. This proprietary AI uses electrocardiographs (ECG) of any length and by any diagnostic tool to improve the accuracy and consistency of the interpretation. Rika Christanto, COO of Idoven, says she is delighted with the impact of the MEDICA participation and the competition final on stage at the MEDICA CONNECTED HEALTHCARE FORUM: “I was very surprised how global this trade show is”. The MEDICA Start-up COMPETITION gave her start-up very high global visibility and she also wants to gain a foothold in the German market.
According to Rika Christanto, it was also helpful to share experiences with other start-ups during MEDICA, for example concerning how to overcome legal obstacles for entering the market. Currently, Idoven is strengthening the partnerships that have emerged since MEDICA 2022, for example with the company GE Healthcare, for example with the company GE Healthcare regarding a project to reduce the interpretation effort of ECG examinations in hospitals. “We also signed an agreement with AstraZeneca regarding a cardiac insufficiency project”, says Rika Christanto. The primary aim is to prevent hospitalization of patients with heart failure. Together with the pharmaceutical company, the start-up is therefore working on solutions to improve individual therapies. With its analysis platform, Idoven uses early data from patient histories to assess the effectiveness of planned treatments and the need for changes.
