Mudi Ramesh is a man who still answers his own phone--always.

Indeed, Ramesh, president and founder of Anamika Medical, a dealer in used and refurbished medical equipment with a specialty in X-ray and imaging, gladly takes weekend calls or late-night follow-ups, a carry over from a successful career in sales. Such access keeps him close to both his clients and the competition.


Ramesh created Anamika in 2002 after years working as international sales manager at Bennett X-Ray, Lorad and Hologic, three well-known names in the radiology industry. Ramesh also managed sales in the domestic market as a dealer.

"These sales positions helped me to develop a wide network of dealer contacts who have been graciously supporting me ever since I ventured on my own," Ramesh says. "Relationships built on trust are the key to success in this business."

In fact, Ramesh, born in Madras, India, began his business life working with medical equipment sales, first for Philips in India, then spending years in the Middle East.

Still, when he launched his company, he decided to keep his profile low and remain under the radar. "Anamika means 'nameless' in India," Ramesh says with a smile, noting it's better to begin humble, then earn your bragging rights.

Another insight he discovered early was finding and filling a need.

"Medical is such a huge spectrum," Ramesh explains. "Every company will develop a niche area of expertise in order to survive. For example, we see companies on DOTmed that are specialized in selling just bone densitometers. Jack of all Trade companies cannot withstand the competitive pressures."

Today, the company, based in Long Island City, NY, remains small (with only three on staff) but it's been growing financially, with 20 to 25 percent billing increases annually. And it's been expanding the company's business relationships and brand as well.

"At the beginning of the year, we tied up with Huestis Medical, a well recognized remanufacturer of GE R/F systems, portable X-ray and OEC C-Arms," Ramesh begins. "They needed another sales arm to sell their products and they needed our inventory. They are our strategic partner and the relationship is proving to be valuable to both companies."

Anamika also launched "CR Tech," its own new computed radiography system brand available in the U.S. and internationally.

"This CR system is ideal for imaging centers, orthopedic practices, doctors' offices, chiropractors and veterinary practices in terms of product features and price,' Ramesh says. The product is assembled at Anamika's Long Island plant and sold through its network of dealers in the U.S. and in Latin America, the Middle East and Asia.

Ramesh has been a DOTmed user since 2001 and DOTmed Certified and his 1,500-square-foot plant has an inventory of mammography and radiographic systems, as well as C-Arms and Angio Injectors.

"DOTmed is a quick way for us to source equipment when we have firm requests from our customers," he notes. "The brokers who work with us may not have a certain piece of equipment we are looking for. Also, when we see that a vendor is DOTmed Certified, we feel comfortable transacting business with them."

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