Following the integration of Messe Düsseldorf's five Asian subsidiaries into the “Messe Düsseldorf for Asia” network, the company is now taking the next step and can report initial successes: At MEDICAL FAIR ASIA in Singapore, Marius Berlemann, new Managing Director for Operations, announced the unification of the company’s seven Asian healthcare trade fairs under the umbrella of MEDICARE ASIA headquartered in Singapore. A first success of the Asia-wide trade fair collaboration is the new partnership with KAOUN, organizer of GITEX, the world’s largest tech and start-up show in Dubai. In the future, “GITEX Digi-Health 5.0 Asia” will be held alongside MEDICAL FAIR ASIA, MEDICAL FAIR THAILAND and, prospectively, additional Messe Düsseldorf trade fairs in Asia, enriching them with fresh and inspiring content. This move reflects the main mission of MEDICARE ASIA: Opening up promising new markets for the healthcare industry, creating even stronger marketplaces in Asia and attracting more Asian companies to the global leading trade fairs MEDICA, COMPAMED, and REHACARE in Düsseldorf, Germany.

With MEDICARE ASIA, Messe Düsseldorf is creating an Asia-wide platform for the continent's growing medical technology and rehabilitation market, consisting of seven trade shows in India, Singapore, Thailand and China. Marius Berlemann announced this milestone in strengthening Messe Düsseldorf's Asian business at the opening ceremony of MEDICAL FAIR ASIA and MEDICAL MANUFACTURING ASIA, Southeast Asia's largest healthcare trade shows of its kind, attended by Singapore`s Deputy Prime Minister and Minister for Trade and Industry, Gan Kim Yong.

Since April 2024, Singapore serves as the headquarters of the “Messe Düsseldorf for Asia” network (MDfA), which is gradually integrating Messe Düsseldorf's Asian business. The success and leading position of Messe Düsseldorf in Asia are evident at MEDICAL FAIR ASIA: With 1,000 exhibitors and an international share of 91%, Messe Düsseldorf is organizing its largest edition ever, providing the perfect stage for this announcement. MEDICARE ASIA includes, in addition to MEDICAL FAIR ASIA (Singapore), also MEDICAL MANUFACTURING ASIA (Singapore), MEDICAL FAIR THAILAND (Bangkok), MEDICAL FAIR CHINA (Suzhou), REHACARE CHINA (Suzhou), MEDICAL FAIR INDIA (Mumbai, New Delhi) and FAMDENT Show (Mumbai, Hyderabad).

Marius Berlemann, Managing Director for Operations of Messe Düsseldorf Group, emphasized the necessity of a strong position in Asia: “MEDICARE ASIA reinforces our global and strategic leadership in healthcare trade fairs. Building on the success of internationally renowned exhibitions like MEDICA, COMPAMED, and REHACARE in Düsseldorf, Germany, we are now leveraging our expertise in Asia to establish a strong trade show network in the region. With this step, we address the needs of the market and our customers, and secure Messe Düsseldorf's international pole position for the benefit of both our partners and our shareholders.”

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