- Healthcare Spending: Both regions have a relatively high healthcare expenditure per capita compared to many other regions, meaning there is a market for high-quality and potentially more expensive medical devices.
- Infrastructure: North America in particular has a highly developed healthcare infrastructure, with many hospitals and clinics equipped to utilize advanced medical devices.
- Market Accessibility: The regulatory environment in North America is relatively stable and predictable, making it easier for manufacturers to navigate and get their products to market.
- Emerging Market Potential: Latin America presents opportunities for growth due to increasing healthcare needs and an expanding middle class. Several countries in Latin America have taken steps to improve their healthcare infrastructure, which creates demand for medical devices.
- Research and Innovation: North America is home to many leading medical research institutions and companies, creating opportunities for partnerships and innovation in medical device development.

- In summary, these regions present a sizable market opportunity for medical device manufacturers due to their population size, healthcare spending, infrastructure, accessibility, emerging market potential, and environment conducive to research and innovation.
- Also worth noting the U.S. is the largest medical device market in the world. It’s also projected to continue growing in the coming years. Some estimates place the market size at around USD 188.68 billion in 2024, with projected growth to USD 314.96 billion by 2032. This growth is driven by various factors, such as the aging population, increasing prevalence of chronic diseases, and a well-developed healthcare infrastructure.

HCB News: Are global politics impacting the device market in any meaningful ways? If so, how?
GA: Yes, global political dynamics do play a role in shaping the medical device market. Factors like evolving trade policies, regional regulations, and international collaborations can influence how devices are developed, distributed, and accessed across different markets. Staying informed and adaptable helps manufacturers respond to these changes and continue delivering innovative healthcare solutions worldwide.

HCB News: Are there any "must-see" events for WHX Miami 2025 Expo?
GA: Experience the future of healthcare at WHX Miami, where 15,000+ global attendees, 1,300+ exhibitors and visitors from 120+ countries come together under one roof. Discover cutting-edge medical technologies, connect with leading global innovators and explore must-see features like the Xcelerate Start-up Competition, Business & Innovation Health Hub and the VIP Buyer Program.

More Voices