Medical device stakeholders who are active in the Latin and North American market have long recognized the annual FIME conference as an opportunity to forge new partnerships, catch up with old friends and get their finger on the pulse of the market.

This year, FIME is being rebranded as WHX-Miami and taking place from June 11 to 13. To learn more about what attendees can expect this year, and what the rebrand means for the event itself, HealthCare Business News spoke to our long-time friend, Gil Alejo, who is the exhibition sales manager at Informa Markets. Here's what he had to say.

HCB News: Informa has rebranded FIME as WHX-Miami. What does the new label say about the event?
Gil Alejo: FIME has been a leading healthcare trade event in the Americas for over 30 years. As the industry evolves, we are expanding our global reach and opportunities for exhibitors. The rebrand to WHX Miami aligns the event with the World Health Expo (WHX) network, connecting exhibitors with an even broader international audience while maintaining our strong presence in the U.S. and Latin America.

WHX Miami now offers exhibitors access to a global healthcare community of 600,000+ professionals, 10,000+ exhibitors, and 110+ conferences across 15+ international events. This means more networking, lead generation, and business expansion opportunities than ever before.

HCB News: How will this year's WHX-Miami conference be different from previous FIME conferences?
GA: This year WHX Miami marks a bold shift from the FIME. It’s no longer just a marketplace, it’s a strategic forum where global healthcare leaders come together to lead, collaborate and confront uncertainty. With deeper conversations, insight-driven sessions and a focus on long-term partnerships, WHX Miami goes beyond product showcasing to become a platform for shaping the future of healthcare trade.

HCB News: For people who don't know, what does WHX-Miami offer to medical equipment stakeholders?
GA: WHX Miami offers medical equipment stakeholders a dynamic platform to discover latest products, connect with trusted global suppliers and gain insight into evolving market needs. More than just a trade show, it’s a space to forge strategic partnerships, stay ahead of regulatory and industry shifts and be part of conversations that shape the future of healthcare delivery and innovation.

HCB News: Why are North and Latin America important markets for medical device manufacturers?
- Population Size: North and Latin America combined represent a significant portion of the world’s population, making them important markets in terms of potential patients and customers.

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