We all get busy at work. Sometimes we get crazy. But no matter how much pressure we're under, we should never forget to say "Thank You" to our customers for their business.

This is very important, because it can help lead to long-term business relationships, especially with new customers. You know it's an effort to land every new customer - and sometimes it's a major effort. Often, your first reaction is you just want to relax and take a break from all the hard work.

But don't pat yourself on the back until you've thanked your customer for their business - and do it in writing, in a letter, not by email. Unless there's an urgent reason to do so.
Here's a case in point. We at DOTmed were looking to hire someone. We received a lot of resumes, and interviewed many people. The choice between several equally qualified people was tough, but one - and only one - sent both me and the other interviewer a "thank you" note for taking the time to meet with her. She got the job.

I realize her "thank you" was for the interview. But the point's just the same. It showed her interest, her good business sense, and her willingness to make an extra effort others didn't.

So keep those thank-you notes going out. And more business will come in.

And "Thank You" for reading this column and being a DOTmed Registered User.