DOTmed Industry Sector Report: Arthroscopy

by Keith Loria, Reporter | June 13, 2009

Those numbers have opened up the eyes of Advanced Endoscopy Devices, Inc. as they look to sell their new equipment overseas.

"The international markets such as Asia and South America are very much in demand for arthro equipment right now," says Dawoodjee. "Our international market is only 20% right now but we are hoping to increase that number, because more and more countries are demanding that they get new products and we can supply them with what they need."

Obviously, the pre-owned equipment is attractive for foreign markets since they don't often have the same budgets as U.S. hospitals.

Cacuci has seen his company increase refurbished equipment to places like China and South America, because they are interested in getting the most for their money.

What lies ahead

In the next few years, the most obvious advancement that is starting to already come into play from the OEMS, concerns clearer imaging with HD video systems and wireless technologies being introduced.

Scopes, cameras, fluid management systems and power instruments are all being seamlessly integrated into customizable OR systems, alongside high-definition monitors and wireless camera heads, which offer greater data capturing flexibility and enhanced image viewing. This helps to maximize space, reduce procedure and turnover time and enhance surgeon control.

"It's a strong industry and you have to keep things state of the art and have the ability to offer things that other people can't," Dawoodjee says. "I think a way the business will change is more and more hospitals will not want to do business with people coming to them, realizing the savings of purchasing on-line."

When you have a billion dollar industry where the momentum doesn't seem to be waning, there seems to be plenty of business out there for everyone right now.