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DOTmed Industry Sector Report: Ultrasound

by Regina Tan, DOTmed News Writer | May 27, 2009

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"Productivity and efficiency -- being able to do more and in less time -- [are key issues]," says Tom Seiler, General Manager of Ambassador Medical. Ambassador Medical specializes in selling refurbished and remanufactured diagnostic ultrasound equipment, transducers, and parts.

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"Depending on the procedure, you may find ultrasound is being used as the second modality for diagnosis," Mr. Seiler writes. "For example, the new LOGIQ E9 by GE can be used in conjunction with pre-uploaded MRI and/or CT images to provide real-time diagnostic capabilities," he explains.

Thus, the appeal of multi-use ultrasound scanners, such as the Philips HD15 and the GE LOGIQ E9, is that they help reduce capital expenditures. With more versatile ultrasound scanners, many specialties can use the same ultrasound equipment for a variety of functions: from abdominal scans to breast imaging, from pediatric imaging to vascular scanning, and from emergency medicine to anesthesia.

Also of note are two multi-use units from Siemens, the ACUSON S2000 Ultrasound System and the ACUSON SC2000 Volume Imaging System - high-end units priced from $130,000 to $170,000. The S2000 features an elasticity imaging function that calculates and displays relative tissue stiffness: highlighting one of the "in-demand" ultrasound system applications. The SC2000 offers volume imaging, 2D M-mode, spectral Doppler, and color Doppler.

Sales executives of refurbished ultrasound equipment ISO's like Echoserve in Golden, CO, echo Mr. Kenny's statement.

"In used equipment sales, there is a wider utilization of high-end systems in private offices and clinics," note Lyle Mussman, Vice-President of Sales, and John Baird, Vice-President of Marketing and Business Development at Echoserve. "Ultrasound is gaining ground in emergency medicine but losing ground to CT for certain ABD and cardiac exams," they observe.

"Also, late model portables and late model high-end used ultrasound equipment are 'hot,'" writes Jonathan Ames, Director of Marketing for CardioVascular Sales, an ISO selling reconditioned ultrasound systems. "The reconditioned market segment has grown by 50% in the past few months. MSK and endocrinology procedures are also growing," he observes.