As India's first DOTmed 100 USA exporter for refurbished ultrasound scanners and color Dopplers, India Ultrasound Sales 'N' Service has achieved great success since forming 10 years ago. Although it began as a company focusing on service of ultrasound products, it has grown into a diversified business.

"Sales, service, spares and training are focused towards both domestic and international customers. Our business is targeted towards both end user as well as dealers/resellers," says Sreenivasan Kopula, marketing manager for India Ultrasound Sales 'N' Service. "Export also plays a vital role to establish ourselves in the market. India Ultrasound Sales 'N' Service is expanding through E-business. We share all our stock with customers through regular emails and mailers. We also do online service consultancy to our customers both in India and abroad."
The heart beat of India Ultrasound Sales 'N' Service was initiated by K R M Niranjan Kumar, who was inspired by ultrasound scanning at the age of 13. He then decided to build his career in ultrasound and continued his education in electronics and communications engineering. He worked 10 years for some major companies, and then decided to start his own.

India Ultrasound Sales 'N' Service is very conscious about its customers' business, keeping the quality and service as the key focus.

"We want our customers to run their businesses without any downtime. Hence during failures of any ultrasound product supplied to the Indian customers India Ultrasound Sales 'N' Service provides a standby machine and makes sure that the non-working machine is made ready for its operation at the earliest possible time," Kopula says. "Abroad customers are also taken care the same way."

Some highlights over the years include:

2000 - added extra growth to the company after getting dealerships from Trivitron (Aloka) and MITI Biosys Korea.

2002 - A website (www.indiaultrasound.com) showed their presence to the ultrasound world.

2004 - Full-fledged operation was started to serve all the parts of India.

2005 - The very first consignment abroad was sent to UAE.

2008 - started the ultrasound spare parts business

"Starting the ultrasound business was not that big a deal. To study the market and withstand the competition was one of the biggest challenges," Kopula says. "Quality, service and on-time delivery were the key focuses of the ultrasound buyers. Since all our business was based on an E-business model, more concentration was required to satisfy customer needs. We became the No.1 refurbished ultrasound reseller in India in a very short span of time."

More Voices