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New Jersey Campaign Raises Breast Health Awareness

by Heather Mayer, DOTmed News Reporter | April 22, 2010

"Our center will tell them, 'we don't care where you have it; you don't have to have it here. Just have' it," says Deibert.

For those New Jersey women who avoid mammograms for financial reasons, proceeds from Paint the Town Pink will help them afford a screening. These donations are part of the center's Pink Fund.

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"A lot of people are out of work right and now and kind of fall through the cracks," Deibert says. "They don't qualify financially [for certain payment programs], but they're the working poor or unemployed, and we fill the gap."

This year's event will kickoff May 1 with a pink retail event in and around Red Bank, or "Pink Bank" as it becomes, with participating pink businesses. There are events for people of all ages, according to the organizers.

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The schedule of events includes:

Saturday, May 1: Spring into Pink Bank! A Pink Retail Event

A shopping event in and around Pink Bank with participating Pink Partners (all ages)

Saturday, May 8: The Pink Hat Tea

Salvation Army, Pink Bank, NJ

The event is FREE - registration is required - to register call 1-800-DOCTORS

Sunday, May 2: Paint Everything Pink - A fully Pink family day for Pink Bank and Pink Beach

7:00am-12:30pm: Regatta on the "Navepink" and Navesink River Rowing Open House

1:00pm-4:00pm: Pink Bank Community Day - Riverview Medical Center Parking Lot (family event)

4:30pm-6:30pm: Paint the Sky Pink, On the Beach, Pink Beach, NJ

4:00pm-6:00pm: Pink trolleys from Pink Bank to Pink beach for Paint the Sky Pink

Tuesday, May 4: A Pink Panel Discussion: A Girl's Guide to Breast Health in 2010

Cultural Center, Pink Beach, NJ

Wednesday, May 5: Girls Night Out at the Downtown

The Downtown, Pink Bank, NJ (21 and older)

Friday, May 7: Pretty In Pink: A Totally 80's Dance and Cocktail Party

Oyster Point Hotel, Pink Bank, NJ

To purchase tickets for Girls Night Out at the Downtown or Pretty in Pink, please contact Alice Quinn at 732-751-5109 or aquinn(at)meridianhealth.com. Visa, Mastercard and American Express accepted. For additional information on any of these events please visit www.paintthetownpink.com or call Tom Paolella at 732-530-2282.

About Riverview Medical Center

Riverview Medical Center, a member of the Meridian Health Family, is a not-for-profit community hospital located in Red Bank, New Jersey, providing health care programs and services in all major medical disciplines, including maternity; oncology; orthopedics and rehabilitation; general, neuro, thoracic and vascular surgery; cardiology; renal dialysis; diabetes management; and emergency and critical care services. Riverview's Booker Cancer Center is an affiliate of the renowned Fox Chase Cancer Center, Philadelphia, and Riverview is home to the only fully accredited acute comprehensive inpatient rehabilitation center in Monmouth County. In addition, its Women Center and Childbirth Center specialize in the full spectrum of needs for the body, mind and spirit. For more information about Riverview Medical Center and Meridian Health, please call 1-800-DOCTORS or visit www.RiverviewMedicalCenter.com.

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