MEDICA 2011 will also host the 34th German Hospital Conference, the largest communication platform for German hospital managers. In keeping with tradition, the German Hospital Conference is dedicated to various political, medical and economic issues in hospital care, ranging from the problems of the new billing systems and the optimization of patient care to various organizational and entrepreneurial questions.

This year will see the debut of the EUROPEAN HOSPITAL CONFERENCE, under the umbrella of the German Hospital Conference. This event is intended for key decision-makers from hospitals throughout Europe and will be organized in close cooperation with the European Hospital and Healthcare Federation (HOPE), the European Association of Hospital Managers (EAHM) and the European Association of Senior Hospital Physicians (AEMH). The topics covered at the 1st EUROPEAN HOSPITAL CONFERENCE will include current aspects of European hospital policy as well as the impact of the European Patients' Rights Directive on hospitals in the EU.


In addition to the regular features of the MEDICA program, there are also innovative projects presented by our cooperation partners to ensure close integration of knowledge transfer, technical discussion and practical demonstration of the benefits of innovative medical solutions in use.

Among the highlights are the special show Wearable Technologies by Navispace AG (Hall 15) of comfortable wearable medical devices for remote patient monitoring and the joint booth hosted by CTIA - The Wireless Association (U.S.) featuring mobile products, applications and network management solutions for the health care market (also in Hall 15).

Another special event of the program is "Live View", a joint event organized by Messe Düsseldorf and the "decision-maker factory" (Entscheiderfabrik), which focuses on the key topics of medical IT. Here, hospitals and their software partners will present transparent and easily comprehensible ways of dealing with specific problems using IT in everyday hospital life to decision-makers from other hospitals.

MEDICA: The central platform for an innovative industry

A key factor for success is the short innovation cycle in this industry. Every November, an exciting array of product innovations to optimize medical care that are proven to cut costs, is presented in Dü[<00FC>][<00FC>]sseldorf. But one of the key strengths of MEDICA is that it doesn't limit itself to solutions for individual medical disciplines, but gives its visitors from physicians' practices and hospitals a complete overview of new methods and solutions for quick, reliable diagnostics and effective therapy, in one place and at the same time, clearly divided by segment.

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