Aramark Healthcare said Tuesday it's launching a new brand made of its own clinical technology division and Masterplan, a medical equipment service company it bought last year.

Masterplan will be fully merged into the new brand, called Aramark Healthcare Technologies, a company representative told DOTmed News.

Aramark bought Masterplan and its sister business ReMedPar in March 2011 when it purchased parent company Cohr Holdings. Aramark said ReMedPar, which sells medical equipment parts, will retain its current brand.
Aramark, based in Philadelphia, said the new organization is the biggest independent clinical equipment services organization in North America. The company, which helps repair and care for medical devices, said it employs more than 1,600 people and manages some 1.7 million pieces of equipment, worth more than $5 billion, for about 500 client organizations.

Aramark Healthcare Technologies will be led by Brian Poplin, who serves as its president. Poplin had been leading the company's Clinical Technology Services Group.

Aramark said its clinical services division has been around in one form or another for decades, but that it grew rapidly through acquisitions over the past 10 years. In 2001, Aramark acquired clinical technology operations from ServiceMaster, and a year later, it bought the Clinical Technology Services business from Premier Inc., a group purchasing organization.

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