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Doing business during a natural disaster

by Philip F. Jacobus, CEO | November 14, 2012
Compared to many people on Staten Island and in New Jersey, all of us at DOTmed were pretty lucky when Hurricane Sandy arrived Oct. 29. None of us lost our homes or any loved ones.

More than 20 employees were without heat and power. The office lost power for five days and heat for 10 days. The office, and my loft, are both located in so-called Zone A, where much of the flooding happened.

You can see a video below of water rushing past the front our building and into the Brooklyn Battery Tunnel. This is the same water that closed the tunnel and, nearly 14 days later, still deprives us of our telephone service.

Flooding From Hurricane Sandy in Lower Manhattan


Even our website was down on Halloween because the facility that hosts our site had burned through more than 50,000 gallons of fuel and couldn't get another delivery.

Walking around Lower Manhattan at night after the power was lost actually made me think of "Mad Max." Even our small neighborhood was somewhat frightening. Luckily, there was little crime reported, at least in our area, during this time.

Interestingly enough, we managed to stay in business in the wake of the storm by virtue of e-mail and cell phones. Almost all of our employees worked from home, and we were able to provide customer service remotely.

I credit our rapid return to business to the foresight of our chief technology officer, who long ago put a business continuity plan in place. It helped us to be prepared -- or at least, as prepared as one ever can be for things like this.

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About Phil Jacobus

Phil Jacobus has been involved in health care since 1977, when he visited China to sell equipment. He has done business in 35 countries and still travels extensively. Phil is active in charity, helps rural clinics and always tries to help DOTmed users when he can.

Phil is a member of AHRA, HFMA, AAMI and the Cryogenic Society of America. He has contributed to a number of magazines and journals and has addressed trade groups.

Phil's proudest achievement is that he has been happily married to his wife Barbara since 1989, who helped him found DOTmed in 1998.

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