Clean Sweep Live Auction on Wed. May 1st. Click to view the full inventory

DOTmed Home MRI Oncology Ultrasound Molecular Imaging X-Ray Cardiology Health IT Business Affairs
News Home Parts & Service Operating Room CT Women's Health Proton Therapy Endoscopy HTMs Pediatrics
Current Location:
> This Story

Log in or Register to rate this News Story
Forward Printable StoryPrint Comment




Health IT Homepage

Want to reduce readmissions? Let’s start with keeping patients healthier Insights from Robin Hill, chief clinical officer at Vivify Health

Decision support software could reduce scans by 6 percent: MIT researchers Prevent overuse of powerful and costly imaging exams

CMS to add more telehealth benefits to Medicare Advantage plans Aiming for greater flexibility, lower costs

Fredrik Palm ContextVision appoints new CEO

Trice Imaging connects imaging devices of large chain healthcare provider Aleris Patients and physicians can view images on laptops, cell phones

Three recommendations to better understand HIPAA compliance Approximately 70 percent of organizations are not HIPAA compliant

Researchers orchestrate malware attack to expose imaging vulnerabilities Deceived radiologists and AI algorithms into misdiagnoses

How hyper-targeting patient communications can improve medication adherence Providing specific messages can make a world of difference

Sound Imaging launches MR patient motion and detection system, SAMM MD Reduces repeat scans, prevents interruption to workflow

Where are your patients going? Keeping patients from switching to a new provider is good business and good medicine

Cincy Kids Radiology shares social media tips at SIIM 2016

by John W. Mitchell , Senior Correspondent
At a Thursday morning SIIM roundtable discussion, two physicians shared their success stories in establishing five social media presences — these endeavors not only created positive organizational exposure for the facility but they said it also helped patients far beyond what is possible with face-to-face interaction.

“We launched our Twitter account right before the 2012 RSNA conference and received close to two million impressions,” said Dr. Alexander Towbin, a radiologist at Cincinnati Children’s Hospital Medical Center (CCHMC) and associate chief of radiology informatics. “The biggest room at the RSNA conference holds 3,000 people, we reached far more people on Twitter than possible in a meeting room.”

Story Continues Below Advertisement

RaySafe helps you avoid unnecessary radiation

RaySafe solutions are designed to minimize the need for user interaction, bringing unprecedented simplicity & usability to the X-ray room. We're committed to establishing a radiation safety culture wherever technicians & medical staff encounter radiation.

In addition to that Twitter account, Towbin, along with Dr. Saad A. Ranginwala, radiology resident at CCHMC, shared their experiences in setting up Facebook; a blog; Instagram; and Figure 1.

Clearing the initiatives with the hospital’s legal and marketing departments, they said, was imperative — particularly with Figure 1, which enables the sharing of medical images.

“It took us a couple of months to get through the legal team, which wanted to be sure we protected patient identity,” said Towbin. In the end, they treat case files shared on Figure 1 with the same consideration they do when sharing case studies in medical literature; general enough that it cannot be traced back to a patient.

The two spoke of other lessons learned, which included:

  • As the number of administrators increases for sites, make sure good user protocols are in place. “You don’t want any public failures in use,” cautioned Towbin. He said this can happen is an account gets hacked or a user forgets to switch back and forth between the organization’s Twitter account and the their personal account.

  • Borrow from sites you like. Some of their most popular posts have been holiday-themed, with a game that allowed kids to use a slider bar to switch back and forth between popular candies and x-ray images of the candy. They got the idea for the slider feature from another site they liked.

  • Cross-link Facebook and other posts to also appear on Twitter, to easily increase the number of posts.

  • Use scheduling apps to allow multiple posts to be spread out, even while on vacation.

  • Don’t be self-serving on social media, but rather be relevant.

“I think it’s unrealistic to expect that someone from California is going to come to Cincinnati for an MR because of something they read on our blog — that’s not the purpose,” Towbin said. Although anecdotally, Ranginwala said they have received feedback from some patients who said they chose the hospital because of its social media presence.

According to Towbin, interest internally in writing on their blog site — which he said is the hardest platform to do well — increased as the site became more and more known and traffic increased. In addition to the radiologists who were assigned to write blog articles, imaging fellows are now also contributing. The hospital has a volunteer copy editor who assists.

Towbin said that he instructs department employees not to spend more than two hours a week involved with their social media sites.

As a children’s hospital they are also mindful of a younger audience that is especially social media savvy. When Towbin discovered that his 11-year-old son was writing computer programs, he enlisted him to create games for pediatric patients using the site.

The games, Towbin said, have been a big hit.

Health IT Homepage

You Must Be Logged In To Post A Comment

Increase Your
Brand Awareness
Auctions + Private Sales
Get The
Best Price
Buy Equipment/Parts
Find The
Lowest Price
Daily News
Read The
Latest News
Browse All
DOTmed Users
Ethics on DOTmed
View Our
Ethics Program
Gold Parts Vendor Program
Receive PH
Gold Service Dealer Program
Receive RFP/PS
Healthcare Providers
See all
HCP Tools
A Job
Parts Hunter +EasyPay
Get Parts
Recently Certified
View Recently
Certified Users
Recently Rated
View Recently
Certified Users
Rental Central
Rent Equipment
For Less
Sell Equipment/Parts
Get The
Most Money
Service Technicians Forum
Find Help
And Advice
Simple RFP
Get Equipment
Virtual Trade Show
Find Service
For Equipment
Access and use of this site is subject to the terms and conditions of our LEGAL NOTICE & PRIVACY NOTICE
Property of and Proprietary to DOTmed.com, Inc. Copyright ©2001-2019 DOTmed.com, Inc.