The word "spa" usually conjures images of a jacuzzi, massage table and a manicurist; skin and body treatments, on the other hand, have traditionally been the terrain of a medical professional.

With the rise of the Medical spa -- commonly known as Medi-spas -- a consumer can now get medical treatments and body tuning. Doctors team up with local spas and bring their patients to the facility; clients are thrilled to find a one-stop shop.
And how can Medi-spas learn to serve clients' needs? With the help of consulting companies like Christi Wigle's Just for Spas.

A healthcare industry veteran and former day spa owner herself, Wigle found that when purchasing equipment, manufacturers placed too much emphasis on the sale of equipment and failed to address the context in which it would be utilized.

Just for Spas offers training programs that teach clients how to efficiently use their equipment and increase their return on investment. It recently partnered with Elementals, a health company that specializes in nutraceuticals, weight management and wellness, to develop a program that helps make clients feel better about themselves. This program teaches clients to implement the "EMA Factor," which stands for education, motivation and accountability, into their business. Wigle believes that an environment that stresses these values will help customers realize that beauty truly comes from within.

"Every lady has a story," Wigle tells her clients, who include family physicians, chiropractors, plastic surgeons, fitness centers, and salon owners. "When you listen to the lady's story and make her feel better about herself, she is more likely to become a repeat customer."

Companies that are using Wigle's program report revenue increases of $38,000 to $150,000 in their first year alone. Wigle credits her company's success in the industry to its dedication to customer service and continued research.

Wigle helps her clients find results-oriented and cost effective technologies like cellulite reduction and metabolic testing equipment, endermology machines, body wraps, ultrasound therapy, and electric beds. "DOTmed is the perfect place to purchase qualified new and used equipment to defray the large costs," she says. The savings that used equipment offers has permitted Wigle to sell medi-spa equipment overseas, in France, Mexico and Romania.

Wigle has furthermore used DOTmed to find sales representatives and distributors who are "committed to providing unique & turnkey, FDA approved health & wellness equipment" within the chiropractic and dental fields. These resentatives will help Just for Spas spread its message about total body wellness.

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