LONDON, Nov. 7, 2017 /PRNewswire/ -- The United Kingdom, France, Germany, and Spain collectively spend over $6 billion on healthcare IT (HCIT), and the regional HCIT adoption stands at almost 80 per cent. Healthcare data continuity, patient engagement and experience, healthcare cloud, population health management, Big Data and analytics, and healthcare cybersecurity are areas that offer untapped growth opportunities. However, the identification of growth opportunities is only the first step towards succeeding as a vendor in this market. Players must shift focus from HCIT solutions that can capture data to solutions that can enable data sharing, clinical decision support, and value propositions that target and understand specific customer needs.

Frost & Sullivan's research, Growth Opportunity Assessment of Healthcare IT Market in the United Kingdom, Germany, France, and Spain, analyses trends, drivers, growth opportunities, and challenges for healthcare IT investment. Insights on spending trends and priorities for specific customer segments, new technology adoption rates, and competitive landscapes are also provided.

Between December 2016 and March 2017, Frost & Sullivan conducted a survey of IT managers from 198 hospitals across Western European countries. Findings of the survey were further investigated through in-depth discussions with market vendors.
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"In spite of high electronic health record adoption levels, only 15 to 20 per cent of hospitals share data beyond their own organisation," said Connected Health Senior Research Analyst Shruthi Parakkal. "However, with changing care paradigms, such as a focus on patient centricity, innovation in care delivery models, and demand for workflow efficiency, improving health data continuity will be a key goal for both governments and providers over the next five years. As a result, interoperability, and standards development and adoption will be major priorities across health systems."

Approximately one-third of the hospitals interviewed allocate 11 to 20 per cent of their overall annual budget to various healthcare IT solutions, with 70 per cent confirming an average increase of 15 to 20 per cent growth in the budget during the past two to three years. As basic IT infrastructure is almost established in these countries, the increase in budget indicates a growth opportunity for solutions that augment basic infrastructure such as clinical decision support tools, applications for data sharing, integration, privacy and security, healthcare business intelligence, and big data analytics.

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