Digital innovations will also be presented in session 7 on November 14. eHealth start-up LOEWI will present the topic of blood-based performance enhancement. Munich-based LOEWI analyses various macro and micronutrients and presents these in a comprehensible manner on an internet platform, thereby supporting individualized nutritional recommendations. This is designed for use in application areas such as functional rehabilitation and sports. Whjle it is fun to do sports alone, most people enjoy it even more in a group with others. This is why Fitrockr offers an appropriate platform which allows participants to connect with others to form a group using their own fitness trackers. This helps recreational runners to quickly find suitable groups, for example. It does not matter which type of sports is selected. Fitrockr automatically converts the activity results into Fitrockr products, which are comparable across all types of sports and fitness trackers. This enables participants to measure their performance against literally everyone else´s. Meanwhile, Oxy4 has realized an innovative device that allows non-invasive measurements of oxygen saturation in the skeletal muscles in real time and thus enables local metabolic reactions to be captured – a practical supplement to lactate diagnostics.
Corporate Fitness – fit for fun & work

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Session 6 on November 14 at 2:30 pm will take a closer look at how exemplary companies handle Corporate Fitness. Martin Welke, Senior Director in Fitness & Health Management at Adidas, joins Anthony Slater, Senior Vice President of Exos, to talk about the company’s commitment. Employees are given inexpensive access to fitness courses, can take part in workshops around nutrition or book individual sport courses separately. With the exception of fitness studios, all offers can be used free of charge. About half of all employees make use of the offer, while others organize groups for runners and team sports enthusiasts. In his conference lecture, Prof. Wilhelm van Mechelen, a renowned occupational physician from Amsterdam, will demonstrate the benefits of Corporate Fitness.
Here, modern concepts go far beyond subsidized visits to the gym. “Improving corporate fitness and performance. The “Health & Fitness Street” and its implementation” is the title of Prof. Rüdiger Reer’s contribution to the conference. He is the Secretary-General at the German Association for Sports Medicine and Prevention (DGSP) and is responsible for the preventive outpatient’s department in Hamburg. The focus lies on interconnecting data from preventive health and fitness checks. Extensive objective readings are collected on the “Health & Fitness Street” and are supplemented by a questionnaire that captures eating and movement behaviors as well as stress levels. After the evaluation, participants are given specific recommendations on lifestyle measures, which effectively help individuals.