Sport keeps us healthy – and companies can support their employees with suitable prevention offers. Consequently, Corporate Fitness is one of the important topics at this year’s 6th MEDICA MEDICINE + SPORTS CONFERENCE. This conference will take place on November 13 and 14, 2018, as part of MEDICA, the world’s largest medical trade fair with over 5,000 exhibitors from 70 countries, to be held from November 12 to 15, 2018 at the fairgrounds in Düsseldorf, Germany. Sports has a lot more to offer than just preventive effects. The conference will also look at how doctors can use sports to help patients with chronic diseases, for example. A lot has been able to be realized, even before the prevention bill became effective, and the costs are carried by the health insurance companies. Especially for children and adolescents, it is important to act quickly and the conference will place emphasis on this aspect, as well. Technological innovations can help in every area of sports and are therefore accordingly highlighted in the lectures.

In his speech at the MEDICA MEDICINE + SPORTS CONFERENC on November 13 at 1:00 pm, Philippe Furrer will emphasize the meaning of grassroots sports for prevention Among other activities, Philippe Furrer is responsible for the Global Active City movement on the International Olympic Committee. Hamburg is one of the applicants: This label is awarded to cities that have introduced a management system to promote physical sports activities for everyone. At the same time, political actions are evaluated and the effectiveness of implemented measures is examined. If the current generation cannot be motivated to exercise, society might face the threat many chronic diseases. Frank Dassler (adidas), President of the Federation of the European Sporting Goods Industry (FESI), will explain how to employ sport as a means of overcoming the societal results of inactivity and bad nutritional habits. More and more children also suffer diseases that previously only affected older people, such as diabetes 2 or cardiovascular diseases. Prof. Larry Durstine, former President of the American College of Sport Medicine, will talk about how to meet this challenge.

Digital innovation for top sports and sport medicine
In the scope of this English language conference, numerous digital innovations will have their world premiere. In session 1 on November 13, Prof. Billy Sperlich, University Würzburg, will specify the possibilities of extensive movement analyses for individual athletes on the sports field. The data on movement behavior, for example, can tell if and when an athlete should be removed from the game after a foul or a head injury. Thomas Hock, Simi Reality Motion Systems, will introduce another system. In cooperation with the Institut für Informationsverabeitung (Institute for the Processing of Information) at the Leibniz Universität Hannover, the company has developed a system to capture motion sequences exactly based on images taken by high-speed cameras. The benefit: The evaluation can be done entirely without sensors being attached to the body. This means that it can be used to analyze motion sequences in real sport events, such as soccer games. Prof. Yannis Pitsiladis, University Brighton, will offer insights into the current status of the “Sub2” marathon project and the necessity of wearables in top sports, grassroots sports and rehabilitation sports. The Kenyan top runners might manage to undercut the two hour mark by mid November. In session 2 on November 13, Prof. Wilhelm Bloch, German Sport University Cologne, and Dr. Casper Grim, Chief Consultant at the Klinikum Osnabrück, will discuss new findings in the diagnosis and therapy of muscle and tendon injuries. Dr. Grim is the head of the team of doctors in the successful German Triathlon Union and cares for numerous professional and recreational runners.

Association Viewpoints Homepage