by Thomas Dworetzky
, Contributing Reporter | February 21, 2019
Fujifilm Medical Systems USA now has a three-year, sole-source relationship with Gastrologix to make available its entire endoscopy product portfolio through the group purchasing organization (GPO).
Gastrologix is the only U.S. GPO that works only with independent gastroenterology physician groups, the companies said in a joint statement.
“We appreciate the confidence Gastrologix has instilled in Fujifilm by selecting us as their exclusive vendor of choice for endoscopic imaging solutions,” said Fujifilm Medical U.S.A. Chief Operating Officer Johann Fernando, adding that the deal will allow its ELUXEO and our 700 Series Endoscopes to get “into the hands of even more healthcare providers.”
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Gastrologix helps gastroenterology practices stay independent by keeping costs down and boosting efficiencies.
“At Gastrologix, we strive to increase efficiencies by providing our members the best value proposition for equipment, supplies and services,” said Steve Somers, principal of Gastrologix. “After an exhaustive due diligence process, we determined Fujifilm’s endoscopic imaging solutions represent top value in both performance and price.”
He called Fujifilm “the obvious choice for physician groups purchasing new equipment for their ASCs [ambulatory surgery centers].”
The deal includes Fujifilm's entire endoscopy portfolio, including the ELUXEO Endoscopic Visualization System and 700 Series Endoscopes. It also includes the companies pulmonary imaging gear, including its 530 Series Bronchoscopes and ultrasonic video endoscopes and bronchoscopes, as well as its Double Balloon Endoscopy System.
Fujifilm made news earlier in February when it announced the unveiling of the latest version of its Synapse 3D system
at the 2019 Healthcare Information and Management Systems Society’s (HIMSS) Global Conference and Exhibition.
Five new applications have been added to its advanced visualization software, including breast analyzer MR, delayed enhancement MR, intravoxel incoherent motion (IVIM) MR, endoscopic simulator, and prostate viewer MR.
“The new features foster increased confidence in image assessment by offering tools that supplement complex imaging decisions. It offers providers intuitive, logical workflows that guide them to efficient and accurate results that can lead to improved patient outcomes," Bill Lacy, vice president, Medical Informatics, Fujifilm Medical USA, told HCB News at the time. "Each improvement and new 3D application extends how Synapse 3D validates results.”