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Q&A with Jason Green, partner and chief sales officer of Health Connect Partners

by Gus Iversen, Editor in Chief | August 13, 2019
Jason Green
From the August 2019 issue of HealthCare Business News magazine

HCP has its fall conferences fast approaching, and HealthCare Business News connected with Jason Green in advance of their events to learn more. The five conferences span a number of health care focuses: Hospital Pharmacy; Supply Chain; Radiology & Imaging; and O.R. & Surgical.

HCB News: The last time we spoke was in 2016. What are some changes that Health Connect Partners has gone through since then?
Jason Green: Health Connect Partners’ mission is to bring healthcare providers and suppliers together in a context that fosters meaningful connections. Healthcare is a rapidly changing environment and we have an ongoing responsibility to ensure we bring the right people to our shows so we can facilitate those relationships. Since 2016 we have implemented a new selection process that helps us better identify the right decision-makers and thought leaders, which has increased the caliber of the provider executives who attend our events. Our conferences continue to grow and attract a diverse group of vendors/suppliers, which is a key component to our mission’s success.

HCB News: Tell us about the upcoming HCP events and, for those who have never attended, what these events entail.
JG: We have four great conferences coming up this fall — Hospital Supply Chain; O.R. & Surgical; Radiology & Imaging; and Hospital Pharmacy. Each show is centered around industry-specific educational content with agendas designed for continual interaction between providers and suppliers. Every conference features four hours of our signature Reverse Expo, a unique model that facilitates true face-to-face networking between providers and suppliers. Additionally, by inviting only the decision-making provider executives from each facility, they have a phenomenal opportunity to network with their true peers and learn about solutions which have been successful for their facilities. This peer-to-peer knowledge sharing is key to each of our events and offers tremendous value to the provider attendees.

HCB News: For people unfamiliar with the term, how do you describe a “Reverse Expo”?
JG: The Reverse Expo takes the traditional trade show format with exhibitors setting up a booth and flips it: in our model, the hospital providers sit at a booth and suppliers come to them. This has become an extremely popular concept for both the hospital providers and suppliers. For providers, they are given the opportunity to learn about many more products, services, and technology-related companies than they have access to in other conferences, as they are not being pulled away for other activities during exhibit hours. And for suppliers, this affords them a dedicated, one-on-one opportunity to learn the objectives of each hospital decision-maker and educate them on the solutions they offer.

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