As healthcare innovation and cross-border collaboration continue to accelerate, WHX-Miami is positioning itself as a key meeting point for medical device manufacturers, distributors, healthcare providers, and technology leaders across the Americas.

Formerly known as FIME, the event (taking place June-17-19) has expanded its focus beyond traditional medical equipment to include digital health, AI, and emerging healthcare technologies shaping the future of patient care and healthcare delivery. In this Q&A, Gil Alejo, exhibition sales manager at Informa Markets, discuss the evolution of WHX-Miami, the trends expected to dominate this year’s event, and why the gathering remains an important marketplace connecting North and Latin American healthcare markets.



HCB News: Last year, FIME rebranded as WHX-Miami. How did that change impact the event?
Gil Alejo: The rebrand from FIME to WHX Miami reflects the event's evolution beyond traditional medical devices to encompass the entire healthcare ecosystem. The new name reflects our broader global reach and expanded scope, bringing in areas like digital health and healthtech startups with a stronger focus on innovation. We've kept our core identity as the go-to marketplace connecting the US and Latin America, but WHX Miami now positions itself as a comprehensive platform for healthcare transformation with greater international ambition.

HCB News: In what ways will this year's event be different from last year's?
GA: We're bringing some exciting new features to WHX Miami 2026. Xcelerate Zone is a brand-new startup accelerator space where healthtech innovators can pitch directly to investors. Charity Zone will be a dedicated area spotlighting organizations that are working to improve healthcare access in underserved communities.

We're scaling up, expecting over 1,300 exhibitors from over 60 countries and over 15,000 attendees from more than 120 countries. You'll see much more emphasis on AI-enabled digital health devices, telemedicine, and remote monitoring. What's also significant is timing, the event wraps up a crucial 7-week stretch of major health events for Latin American professionals, making it the culminating healthcare innovation event in the Americas.

HCB News: For people who don't know, what does WHX-Miami offer to medical equipment stakeholders?
GA: WHX Miami is really the bridge connecting North and Latin American healthcare markets. For Manufacturers, it offers direct face time with distributors and buyers, chances to demo your products, and a stage to launch your innovations to an international audience. For buyers, it means access to over 1,300 exhibitors showing off the latest medical technologies, live demos, and the chance to compare products from 60+ countries all in one place. Whatever your role, there's networking with industry leaders, educational sessions led by experts, business development opportunities, and valuable market intelligence on the latest trends and regulations.

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