HCB News: Why are North and Latin America important markets for medical device manufacturers?
GA: North America is the world's largest healthcare market, holding about 40% of the global medical device market share. The infrastructure is advanced with a strong innovation ecosystem, there's serious purchasing power and reimbursement policies that work in favor of new technologies, and the FDA provides clear regulatory pathways that actually encourage innovation.

The healthcare sector in Latin America is expanding rapidly with major investments in modernization. Digital health and telemedicine are absolutely booming. It's becoming a cost-effective manufacturing hub. Mexico alone represents $22 billion in global medical device trade.
Miami sits right between these two powerhouse markets, which makes WHX Miami the perfect spot for manufacturers looking to break into or grow in both regions at once.

HCB News: In what ways are global affairs impacting the device market in these regions?
GA: Let's start with trade developments. The USMCA review happening in 2026 is going to affect investment flows and how regional supply chains develop. Recent US Supreme Court decisions have actually reduced some of the tariff uncertainties that were worrying medtech importers, meanwhile nearshoring trends are giving Latin American manufacturing hubs a real boost.

Then there are market dynamics. Supply chains are being relocated to create more resilient regional networks. Medicare's expansion of remote-monitoring codes is speeding up adoption of home-based devices. We're seeing more public-private partnerships in Latin America focused on making healthcare more accessible.

HCB News: Are there any "must-see" events for the 2026 Expo?
GA: You don't want to miss the Xcelerate Startup Zone, which will feature cutting-edge healthtech innovations from up-and-coming companies. Then there's the Live Product Demonstrations where you get hands-on with surgical equipment, diagnostic imaging, and digital health solutions. And also the Charity Zone, where attendees can learn about initiatives that are making real differences in healthcare access for underserved communities.

Programming at WHX-Miami will include expert-led workshops covering AI in healthcare, regulatory compliance, and supply chain resilience. There will be panel discussions with industry leaders, and networking sessions that connect manufacturers, distributors, and healthcare decision-makers.

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