December 1, 2019 -- Chicago, U.S. and Amsterdam, the Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today revealed its industry-leading enterprise imaging portfolio comprising innovative digital imaging platforms, advanced informatics and a suite of services at the 2019 Radiological Society of North America Annual Meeting (RSNA). With a focus on optimizing image acquisition, viewing and data interpretation, and diagnostic patient management workflows, Philips is providing flexible and scalable enterprise imaging solutions to hospitals and imaging centers as they seek to step up their performance by simultaneously improving the patient experience, health outcomes, and staff experience, while lowering the cost of care.

With comprehensive enterprise imaging capabilities at its foundation, at RSNA Philips is harnessing the power of AI to create insights from the complete range of patient data, including pathology and genomics. Combining simplified workflows, strong clinical capabilities and AI, Philips' patient-centered approach empowers healthcare providers to provide a precision diagnosis, leading to targeted therapies with predictable outcomes.

"Philips has significantly extended its enterprise imaging portfolio through strategic investments in R&D and complementary acquisitions, all guided by the goal of enabling precision diagnosis," said Rob Cascella, Chief Business Leader for Precision Diagnosis at Royal Philips. "From capabilities in data integration and AI to completely renewed platforms across MRI and CT, our portfolio and our ability to shape solutions to meet healthcare providers' needs is stronger than ever."

Workflow innovations key to improving the experience of staff and patients
Recent research commissioned by Philips highlights the need for radiology staff empowerment and workflow-focused innovation. With pressure on imaging departments mounting amid rising patient volumes and a global shortage of qualified staff, improvements in workflow and efficiency, supported by data integration and AI, can improve the experience of staff and patients and, more broadly, enhance clinical outcomes while reducing costs. From reducing MR exam times by up to 50% [1] to reducing the number of steps that a clinician needs to take for a 3D vascular ultrasound assessment from 10 to one [2], Philips is supporting improved workflow across its portfolio.

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