Los Angeles, CA – (September 16, 2020) Health IT innovator MedInformatix announced today the launch of MI Contact, a marketing-centric app designed to help practices manage contacts and generate new leads from referring physicians. The app was launched at the virtual MISummit, the annual user group of MedInformatix customers and technology partners taking place all this week.
"We are always looking to introduce new technologies to help practices be more efficient in today's rapidly changing and competitive healthcare landscape," said Pat McGonigle, CEO of MedInformatix. "MI Contact delivers on that promise and will allow our customers to more easily engage with referring physician groups so they can manage relationships more intuitively and generate new leads."
MI Contact provides marketers the ability to chart useful pre- and post-marketing outreach notes on a certain referring group so a history can be developed to manage the relationship as it unfolds. Other features include an expense functionality to help monitor and meet marketing budgets for groups who track the amount spent per doctor or referral group. The app can also be used to calculate the approximate cost of referral, similar to the cost of customer acquisition used by sales professionals, so the practice can determine a return on its marketing investment.
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The IOS and Android app integrates seamlessly with the MedInformatix RIS and EHR platform and provides anyone at the practice-level who calls on referring physicians real-time access to a wide range of data analytics and notation systems, whether they are in the office, traveling or working remotely as so many are during the current Covid-19 outbreak. Michele Jones, Chief Marketing Officer at MedInformatix, compares MI Contact to a CRM system on-the-go. "We know how time-consuming and costly it can be for practices to track and manage referral relationships. With MI Contact our goal is to bring a level of connectivity, productivity and accountability to the practice that never existed before."