Another potential problem arises sometimes when the buyer gets a little too cute. Buyers should understand that the aesthetic and cosmetic laser equipment community is a very small one. When customers play two or three companies against one another, the equipment re-sellers and brokers find out. End result is the buyer ends up spending more money in the long run. But if buyers are up front with the company they choose to work with from the start; they will get what they want -- at a price they want to pay -- without the headache. "This allows for a new relationship where trust won't be an issue for future transactions, and both buyers and sellers both feel comfortable and everybody wins," he says.
Ad Statistics
Times Displayed: 113476
Times Visited: 6766 MIT labs, experts in Multi-Vendor component level repair of: MRI Coils, RF amplifiers, Gradient Amplifiers Contrast Media Injectors. System repairs, sub-assembly repairs, component level repairs, refurbish/calibrate. info@mitlabsusa.com/+1 (305) 470-8013
That view is supported by Andrea Pezzano, Director of International Marketing, Sciton, Inc., Palo Alto, CA. "Buyers tend to overlook the real capabilities that a laser has to offer, and at times they are confused or mislead by the complexity of the technologies."
One persistent question about the sales and service of lasers is whether a buyer has to be certified to purchase equipment. Pezzano says it depends on the state where the equipment is purchased. As a matter of policy, Sciton only sells to physicians. The company believes that only a physician or a medical practitioner under a physician's supervision should operate laser equipment. Among Sciton's top products, the ProfileT, high performance laser system, includes up to five laser and light modules and is available in over 30 different configurations. It's used for skin peels, high-sped hair reduction, photorejuvenation, vascular, pigmented lesions, acne, acne scars, wrinkles and more."
Opportunities Abound for Laser Service Companies
With the laser market growing at an impressive rate, the service side of the business is burgeoning.
John Crownover, President, Laser Scientific, Round Rock TX, says that many laser buyers focus too much on price and overlook service, warranty and support after the sale. "Lasers should be regularly maintained according to the manufacturer's requirements," he says. Regular maintenance mostly guarantees that a physician minimizes his exposure to liabilities. Plus, routine check ups spot trouble before the damage becomes too extreme or costly.
