Growth with challenges – many topics to discuss
Despite continuing restrictions in international transport, Germany’s Association for Electromedical Technology (ZVEI) has predicted a growth of eight percent for the global electromedical technology market in the current year. “As a hybrid in-person event, MEDICA has given exhibitors and visitors a vital platform to discuss innovative medical products and current trends in the field of medical technology, both face-to-face and online. In doing so, the trade fair supports exhibitors in their work on European and international markets,” commented Hans-Peter Bursig, ZVEI Managing Director Electromedical Technology.

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Marcus Kuhlmann, Head of Medical Technology at German industry association SPECTARIS, also emphasized the importance of MEDICA and COMPAMED with regard to exports and close business ties to other countries: “In order to jointly shape the health market of tomorrow with innovative ideas and concepts, we need a strong industry network within the medical technology sector. Personal dialogue remains irreplaceable, even in this era of digital transformation and our members had really looked forward to it after a pandemic that has now lasted more than one and a half years. We are all the more pleased that we were able to attend MEDICA and COMPAMED in person in Düsseldorf this year and obtain new impulses for the medical technology industry.”
Together with ZVEI, SPECTARIS organized the MEDICA TECH FORUM (in Hall 9 and as a live stream), which dealt with issues such as international market access and regulatory requirements for medical technology. The focus was on the national markets in Africa, the U.S. and Great Britain as well as the need for digitalization of the Russian healthcare system, for example in the context of the COVID-19 pandemic.
Digital care of the future – start-ups strongly involved
As expected, COVID-19 and the findings from pandemic management to date with regard to the implementation of new therapeutic approaches and care concepts were a recurring theme in many talks at the forums and accompanying conferences. The MEDICA MEDICINE + SPORTS CONFERENCE was dedicated to the question of how to return to sports after suffering from long COVID, while the MEDICA ECON FORUM (organized by the German health insurance company Techniker Krankenkasse) and the MEDICA HEALTH IT FORUM focused on the digitalization in the healthcare system.
In line with these themes, exhibitors offered numerous innovations for the clinical and outpatient sectors. The young start-up scene was heavily involved as was impressively demonstrated by the exciting pitch competitions for the “10th MEDICA Startup COMPETITION” and the “13th Healthcare Innovation World Cup” on the program stage of the MEDICA CONNECTED HEALTHCARE FORUM.