SAN JOSE, Calif.--(BUSINESS WIRE)-- At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced the general availability of Adobe Experience Cloud for Healthcare, a solution that empowers healthcare enterprises to deliver seamless customer journeys with personalized and secure digital experiences. More patients have become accustomed to accessing healthcare experiences digitally, and due to the confidential nature of healthcare, businesses operating in the space need to ensure these digital experiences are tailored to meet the individual needs of consumers, whether online, over the phone or in the office.

Adobe Experience Cloud for Healthcare enables healthcare and life sciences companies to unlock and activate robust health and behavioral insights that can shape everything from member acquisition and retention to connected health. The solution will enable healthcare enterprises to securely deliver consumer-grade experiences and empower consumers to actively participate in their healthcare.

“As consumers become increasingly comfortable with digital experiences, it’s incumbent on healthcare enterprises to offer the same trusted personal experiences both online and in the office,” said Stephen Frieder, head of global sales at Adobe. “Now with Adobe Experience Cloud for Healthcare, healthcare enterprises can build trust, improve wellness outcomes and personalize the experience with critical insights.”
Adobe Experience Cloud for Healthcare unlocks capabilities across the health and life sciences industries, including:

Healthcare providers: With Adobe Experience Cloud for Healthcare, providers can give consumers more choices when it comes to managing their care. Consumers can let their providers know their preferred channel for communications, such as receiving appointment reminders or care management tips by text or email. Providers can then combine this preference data with other health data to provide consumers with a seamless and connected experience, leading to improved care and customer loyalty.

Insurance companies: The complexity of the healthcare ecosystem can be overwhelming for healthcare consumers. With the data insights available within Adobe Experience Cloud for Healthcare, insurance companies can help their members navigate the healthcare system while reducing costs. For example, by utilizing a single view of member activities across channels (including claims, website visits online chat or phone support), payors (insurance companies) can take a holistic view of their members and their care. Payors will be able to provide personalized recommendations for everything from in-network specialists to scheduling wellness exams.

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