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GE Healthcare Life Systems Service Teams Wins NorthFace Award for 7th Consecutive Year

by Barbara Kram, Editor | May 28, 2008
GE honored for service
of patient monitors
and anesthesia machines
Waukesha, WI -- For the seventh year in a row, GE Healthcare has won Omega Management Group's prestigious NorthFace ScoreBoard Award(tm) for excellence in customer satisfaction and loyalty in servicing anesthesia machines and patient monitors.

Omega Management Group surveys approximately 100 GE customers each quarter to measure satisfaction and loyalty levels on a 5-point scale. NorthFace ScoreBoard Award recipients are companies who, based on survey responses from their own customers, achieved a 4.0 or above out of a possible 5.0 in key service categories such as excellence in field service, technical support, parts ordering process and technical training, among others. Omega formally presented the award during ceremonies May 15 at its SCORE Conference 2008 in Boston.

"Receiving the Northface award for the seventh time, underscores the team's ongoing dedication to building long-term customer loyalty," said Mike Battuello, General Manager for GE Healthcare's Life Systems Services. "Our organization is devoted to understanding and improving the customer experience at every interaction. You will never see us rest on our laurels. For example, after receiving last year's Northface Award, we launched an initiative called the Raving Fans program, in which our field personnel had business review meetings with many of our customers beyond the time of service. It is a great opportunity to have a dialogue, listen to customer input and learn about the initiatives at their hospitals to make us an even better partner. Winning this award is a reflection on the team's ability to turn customer input into customer delighters."
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"Even more important than an award," he added, "Ninety-two percent of our customers surveyed by the Omega Group indicated that they would recommend GE Healthcare to their colleagues, with 94 percent of those surveyed indicating they would likely purchase GE Healthcare Life Systems Services again. Coming from direct customer feedback, this makes us tremendously proud as well as motivated to move the needle even higher."

Due to the criticality of anesthesia equipment, GE Healthcare maintains one of the largest dedicated field service and on-line support staff in the country. GE's Life Systems Services team includes 184 dedicated field engineers who undergo intensive training and certification for anesthesia service annually. The Life Systems Services group also has a facility in Madison, WI that offers technical and clinical applications support. The technical phone support is staffed by skilled engineers, who were previously in the field and have a strong