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Something Remarkable in Denmark: Epoka Medic Mission

by Astrid Fiano, DOTmed News Writer | July 15, 2008
Lars Braun
Nielsen, Chief
Executive Officer,
Epoka




Epoka Medic Mission A/S, Pandrup, Denmark, has been in business five years with clientele from brokers to hospitals internationally. Lars Braun Nielsen, Chief Executive Officer, says, "Our company deals with all imaging equipment from ultrasound, X-ray, to CT and MRI, and also we do turnkey projects all over the world including mobile trailers." Epoka Medic also handles de-installation, removal and worldwide transport to customer locations by road, air, sea and express courier.

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The company has past experience building up an IT company trading with used IT equipment, so the personnel are well-versed in worldwide trading with technical equipment and maintenance. Currently Epoka Medic has 20 employees and many part-time employees on the engineering side.

Epoka Medic offers both sales and service, but only on preowned and refurbished equipment. That equipment is bought from all over the world-- from European hospitals, and especially in Scandinavia, where Epoka Medic has found a very high quality product. Epoka Medic keeps an inventory where they have an average of $1-2 million (USD) in stock. That stock can be browsed on Epoka Medic's webpage.

The company maintains a staging area for CT scanners, so it can train people on the equipment from CT to mammo to ultrasound. Epoka Medic's trained technicians refurbish to the customers' level of choice.

One trend that contributes to Epoka Medic's ongoing growth is the US dollar currently affects the market dramatically, leading to more equipment at less expensive pricing. In addition, Nielsen says DOTmed is a useful tool for Epoka Medic to get in contact with customers around the world.

The main reason Epoka Medic's business is growing is due to the careful attention to the customers' needs. Nielsen says he and Epoka Medic take care to cultivate a company with polished skills and a strong reputation in Europe and around the world. Maintaining relationships is a top priority.

"Our strength in the market is that we are a 100% trustworthy company. We are buying for inventory, and we have a strong financial situation. We try to find the best possible solution for a customer in terms of performance and costs."