Chicago, USA - Royal Philips Electronics (NYSE: PHG, AEX: PHI) has announced its response to an industry need by showing its portfolio of products designed to manage dose radiation at this year's 95th annual meeting of the Radiological Society of North America (RSNA) in Chicago. New this year from Philips are several advancements and upgrades focused on redefining imaging, managing dose radiation and streamlining workflow to expand upon clinical capabilities. Philips will also showcase the company's financing solutions for customers exploring radiology investments.

Advancements in medical imaging are continuously opening new doors in early diagnosis and disease management. Despite the progress of this technology, both the radiology and patient communities have concerns regarding the potential risks of radiation dose. As healthcare guidelines continue to shift and more intense focus is directed to dose radiation risk and reduction, it is increasingly important radiologists have access to imaging systems that may limit exposure while upholding image quality and ease of use.

"Hospitals are under intense pressure to deliver high-quality care while lowering costs and exceeding standards for patient safety," said Gene Saragnese, CEO, Imaging Systems, Philips Healthcare. "Philips is dedicated to supporting our customers with systems that drive value and technologies that help enable a reduction of radiation dose to patients and hospital staff, while maintaining exceptional image quality to aid in the diagnosis and treatment of patients."
New solutions to redefine imaging and manage dose for patients and clinicians, alike

iDose for Philips CT

Philips is unveiling a new X-ray dose reduction technique, iDose. The newest addition to Philips' DoseWise suite of radiation management tools, iDose focuses on lowering X-ray dose while maintaining high image quality and fast reconstruction times. The iDose reconstruction technique, RapidView IR console, enables 20 times faster reconstruction than current hardware and lowers X-ray dose up to 80 percent while maintaining diagnostic image quality. As an ongoing commitment to streamlining workflow for radiologists, iDose was designed to provide the same look and feel of the original, higher-dose radiation images, so there's no additional training needed. iDose is available for new and installed base Brilliance iCT and 64-channel scanners with expected delivery in the second half of 2010.

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