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Taking the industry's temperature at AHRA

by Philip F. Jacobus, CEO | August 15, 2012
As many of you know, AHRA was held this week at the Gaylord Palms in Orlando, Fla.

Our crew on hand told me that Florida was very hot and humid. My colleague Ron Minor, who was running our booth, said he didn't mind the weather because his back hurts and apparently the sticky heat is good for it.

I had never heard this bit of medical wisdom before, but I trust him.

I was told we received some nice compliments about the magazine, which is always nice, and met some of our old friends.

My spies tell me that people at the show were a bit guarded. It seems everyone's having a hard time wrapping their heads around health reform, new payment models and the other changes that are coming to our industry thick and fast.

Even experts have to play catch up. A speaker from a major imaging vendor told a group of attendees that changes are happening so quickly she now has to update the slides of her presentation every week.

Our own Loren Bonner filed a story on some of the new developments in imaging that were talked about at the show. You can read it here.

The funny thing about humans is that we always look for the silver lining, for something to be optimistic about. But apparently even the optimists were concerned.

It really will be a shame if the availability of radiological services is denied to people who need it, and new developments in radiology suffer, because of cost-cutting measures and problems with the economy.

I remember 20 years ago, in cardiac catheterization labs we used a cine camera. We had to process the cine film, and view it on a cine projector, which looked like something you'd find a researcher hunched over in a library.

Look at the progress we've made in the special procedures area! Just imagine what new products might be developed next. I can tell you one thing: as us baby boomers grow old, we'll be disappointed if technological innovation slows down.

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About Phil Jacobus

Phil Jacobus has been involved in health care since 1977, when he visited China to sell equipment. He has done business in 35 countries and still travels extensively. Phil is active in charity, helps rural clinics and always tries to help DOTmed users when he can.

Phil is a member of AHRA, HFMA, AAMI and the Cryogenic Society of America. He has contributed to a number of magazines and journals and has addressed trade groups.

Phil's proudest achievement is that he has been happily married to his wife Barbara since 1989, who helped him found DOTmed in 1998.

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