Renewing its mission to research best approaches to improve patient care, a leading nonprofit healthcare research organization today announces its new name: ECRI Institute (www.ecri.org). The independent organization, formerly known as ECRI, unveils its new logo, with the tagline "The Discipline of Science. The Integrity of Independence." The organization's redesigned public Web site offers improved navigation and enhanced content. This rebranding process is the first ever for the independent nonprofit founded in 1968.

"ECRI Institute is an organization of seekers-striving to find broad-scale, systematic approaches that guide healthcare organizations in making the best possible patient care decisions," says Dr. Jeffrey C. Lerner, President and Chief Executive Officer, ECRI Institute. "Our refreshed brand builds on our legacy of independent, unbiased, rigorous research and more accurately reflects the wide-ranging value we bring to healthcare."

As a national and international leader in applied healthcare research, ECRI Institute serves more than 5,000 hospitals, health systems, government agencies, public and private payers, and allied healthcare organizations. Its research, information, and advice enable healthcare organizations to do the following:
* Assess and address safety, quality, and risk management challenges
* Select the safest, most effective medical devices, procedures, and drugs
* Procure technology in the most cost-effective manner
* Develop evidence-based health coverage policy
* Align capital investments with strategic technology needs

"ECRI Institute has been an important partner in our work to improve health through high-quality, affordable, integrated healthcare," says Paul Wallace, M.D., Medical Director, Health and Productivity Management Programs, Senior Advisor, Care Management Institute and KP-Healthy Solutions, Kaiser Permanente. "From enterprise-wide quality system assessments to medical device, procedure and drug evaluations, ECRI Institute's expertise is critical to effective patient care."

ECRI Institute's members benefit from wide-ranging information and advisory services, including:

* Collaborating and consulting to create new approaches and plans
* Collecting and analyzing patient safety data and conducting investigations
* Publishing alerts, journals, resource guides, and newsletters
* Testing the safety and performance of medical devices in its laboratories
* Assessing the research literature and data on clinical procedures, medical devices, and drug therapies
* Comparing the acquisition cost and cost-effectiveness of technology
* Educating and training

For more information, please contact ECRI Institute at 5200 Butler Pike, Plymouth Meeting, PA 19462 USA; call +1(610) 825-6000, fax +1(610) 834-1275; e-mail communications(at)ecri.org; or visit our Web site at www.ecri.org.

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