Clean Sweep Live Auction on Thur. March 28th. Click to view the full inventory

DOTmed Home MRI Oncology Ultrasound Molecular Imaging X-Ray Cardiology Health IT Business Affairs
News Home Parts & Service Operating Room CT Women's Health Proton Therapy Endoscopy HTMs Mobile Imaging
Current Location:
> This Story

starstarstarstarstar (1)
Log in or Register to rate this News Story
Forward Printable StoryPrint Comment




More Exclusive Q&A

Q&A with Dr. David Asch, executive director of the Penn Medicine Center for Health Care Innovation What can be done to make EHRs a more seamless part of hospital workflow?

Q&A with ESR president, Lorenzo Derchi Discussing the upcoming ECR meeting and bringing harmony to radiology in Europe

Q&A with Paul Schulz, Healthcare Consulting Manager at Eide Bailly What does it take to successfully implement an RTLS/RFID system into a hospital?

Q&A with Christopher Ross, chairman of HIMSS Discussing his background and some of the hot topics that will dominate conversation at the premier event in health IT

Blockchain in healthcare Q&A with Dr. John Halamka Demystifying the potential of distributed digital ledgers to improve data management in healthcare

See All Exclusive Q&A  

European News Homepage

Varex Imaging and H+P Advanced Technology to build carbon nanotube company Expect to see products come out in two-to-three years

Siemens and ESR present first Digital Experience Hall at ECR Aims to stimulate exchange of thoughts and knowledge about digitization in radiology

Varex Imaging expands service offering to Europe, releases new tube and detector line at ECR Provide technical and logistical support for installations

Data sharing for imaging trials low, says ESR research committee at ECR Interest is high but concerns remain

Hitachi unveils new CT and ultrasound solutions at ECR Standard version of SCENARIA VIEW and three new Arietta ultrasound solutions

Age of imaging equipment in Europe is a cause of increasing concern About 20 percent of installed base is over a decade old: COCIR

My one day at ECR: Michael Friebe Dr. Friebe shares his candid insights on the big event

Siemens unveils Artis icono biplane angio system at ECR Enables diagnostics and treatment to take place in same lab, improved 2D and 3D capabilities

ECR Exhibitors A few of the must-visit companies exhibiting at ECR 2019

ECR Product Showcase Some of the products and services on display at ECR 2019

Horst Giesen

What to expect at MEDICA 2018

by Gus Iversen , Editor in Chief
From the October 2018 issue of DOTmed HealthCare Business News magazine

Fall is almost here and that means the annual MEDICA trade fair is just around the corner. As it does every year, the event will take place at the Messe Düsseldorf fair grounds in Germany. From November 12 - 15, medical equipment stakeholders from around the world will convene for the massive event to network, make deals and catch up with old colleagues.

HealthCare Business News checked in with Horst Giesen, global portfolio director, Health & Medical Technologies at Messe Düsseldorf, to find out what he's most excited about for this year's event, how the show has evolved over the years, and what role global affairs have in the actual experience of MEDICA.

Story Continues Below Advertisement

Free Marketplace where Lenders Compete Get Pre-Approved for up to $500,000

Get financing today. We say YES more! Easy, Fast, Application. Pick the payment that best works for you. Tax Benefits + Leasing = Huge Savings! NEVER BE OBSOLETE. NO DOWN PAYMENT. FIXED MONTHLY PAYMENT. MRI, CT, Ultrasound, Digital X-ray, Dental Equipment

HCB News: Can you tell us about your role within MEDICA and how long you have been involved in the event?
Horst Giesen: For over 25 years I have been the project manager responsible for MEDICA. In addition to managing the work of the project team, key aspects include the ongoing content alignment of MEDICA with current trends and its worldwide marketing.

This requires close cooperation and coordination with many partners. At MEDICA 2017 we introduced our new umbrella brand MEDICAlliance. This includes all healthcare events organized by the Messe Düsseldorf Group globally. As global director, Health & Medical Technologies, I am also responsible for the strategic alignment and uniform marketing of these events.

HCB News: In retrospect, which memories or topics made the biggest impression at last year’s event?
HG: At MEDICA, visitors are always offered the entire spectrum of innovations for outpatient and inpatient care, with a variety that has no equal and is unique worldwide. And yet there is one subject in particular that fascinates the industry, has already had a strong influence on the last MEDICA, and will once again provide much to talk about in November 2018 – digital transformation! It shapes the healthcare industry worldwide, has changed processes and business models, in some cases radically. We’re staying on top of this hot topic and are examining it from different perspectives in our forums as well as the accompanying conferences.

HCB News: Is there anything you are particularly looking forward to at MEDICA 2018?
HG: I look forward to the appearance of our new Federal Minister of Health, Jens Spahn. He has only been in office for a few months and has already made it clear that he wants to "step up the pace" with regard to the digitalization of the healthcare industry in Germany. Jens Spahn will open MEDICA 2018 and the 41st German Hospital Day on the opening day (November 12).
  Pages: 1 - 2 - 3 >>

European News Homepage

You Must Be Logged In To Post A Comment

Increase Your
Brand Awareness
Auctions + Private Sales
Get The
Best Price
Buy Equipment/Parts
Find The
Lowest Price
Daily News
Read The
Latest News
Browse All
DOTmed Users
Ethics on DOTmed
View Our
Ethics Program
Gold Parts Vendor Program
Receive PH
Gold Service Dealer Program
Receive RFP/PS
Healthcare Providers
See all
HCP Tools
A Job
Parts Hunter +EasyPay
Get Parts
Recently Certified
View Recently
Certified Users
Recently Rated
View Recently
Certified Users
Rental Central
Rent Equipment
For Less
Sell Equipment/Parts
Get The
Most Money
Service Technicians Forum
Find Help
And Advice
Simple RFP
Get Equipment
Virtual Trade Show
Find Service
For Equipment
Access and use of this site is subject to the terms and conditions of our LEGAL NOTICE & PRIVACY NOTICE
Property of and Proprietary to DOTmed.com, Inc. Copyright ©2001-2019 DOTmed.com, Inc.