Effective use of a CRM can also enable social networking and virtual support groups for health plan members, and provide a low-cost tool for care collaboration among clinicians and other healthcare support workers. This includes, for example, identifying the appropriate types of member communications and program incentives for the beneficiaries.
While CRM systems may have started with retailers wanting to improve customer service, they have grown far beyond this limited use, and a growing number of health plans see the platform as an affordable way to meet a host of care coordination and member engagement needs.
Ad Statistics
Times Displayed: 26180
Times Visited: 582 Stay up to date with the latest training to fix, troubleshoot, and maintain your critical care devices. GE HealthCare offers multiple training formats to empower teams and expand knowledge, saving you time and money
About the author: Fadesola is NTT DATA's Global Practice Leader for Care Management and Population Health solutions. She is an experienced Health Policy and Federal Affairs professional with ten years of experience in healthcare policy, program/project management and infrastructure development.Back to HCB News
