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A better MR experience is just good business

by John R. Fischer, Senior Reporter | September 27, 2021
From the September 2021 issue of HealthCare Business News magazine

Reimagine Well is another company using VR headsets to improve outcomes in the MR. Through a partnership with the Miami Cancer Institute, the company has developed a game that rewards patients for staying perfectly still.

“First, the patient can explore an MR suite in an Xbox-style environment on the laptop,” said Roger Holzberg, founder of Reimagine Well. “The patient then puts on the VR headset and lies down. The headset can measure tiny movements of the head, and the game gives feedback to the patient and staff about their stillness.”

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The game comprises three levels that are timed to last the duration of the scan, and the objective is to fill black and white worlds with vibrant colors, which is achieved by keeping still. The first level is the rainforest, followed by a balloon fiesta and then a coral reef.

There is no one right answer for addressing comfort in the MR suite, but as the industry moves toward value-based care it’s clear that patient experience cannot be ignored. Furthermore, as patients seek a more consumer-friendly experience, attractive designs and immersive distractions could help ensure that your patients leave happy and spread the word to others.

“The hospital market is a competitive one and facilities are looking for an edge to bring patients through their doors and away from their competition,” said Mathieu. In that sense, patient experience technology helps providers build relationships and trust with patients that may bring them back for any future healthcare-related needs.

Return customers can make a big difference in paying off investments in this technology and even lead providers to order additional solutions, according to Ziarati. This allows them the opportunity to build a relationship with the vendor.

“Customers have returned to order multiple systems to equip all their MR Suites with such innovative technology,” he said. “Stanford University has over 10 of our systems, Cincinnati Children’s Hospital has more than 12 units and many others, and many customers are children’s hospitals, nationwide as well as international.”

Regardless of which solution a provider chooses for their MR suite, the end goal is the same: to make the patient feel comfortable and safe, and to ensure scans take place on schedule and as fast as possible to make diagnoses and get patients the care they need.

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